Consumer Behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of
Luxury China: Market Opportunities and Potential
The Chinese luxury market currently generates more than US$2 billion in sales per year. It is expected to grow 10 percent annually until 2015, when
Investment Timing and the Business Cycle
Market timing as it relates to the business cycle is a very pertinent topic within the investment worldand thus far very few relevant models have
European Human Resource Management: An Introduction to Comparative Theory and Practice
European Human Resource Management is an introductory text for students of human resource management. The book examines HRM from a cross-cultural
Beyond Traditional Marketing: Innovations in Marketing Practice
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated
I’ll Take Learning for 500: Using Game Shows to Engage, Motivate, and Train
While there have been numerous books on using games for learning, there has never been one that focuses on the cultural phenomenon of game shows.
Championship Selling: A Blueprint for Winning With Today’s Customer
If the process of buying and selling makes the world go round, then why does it have such a lousy reputation? Customers are wary of those who come
Fire Sale: How to Buy US Foreclosures
The ads are everywhere. US real estate at rock-bottom prices. Posh homes in gated communities devalued 50% from a year ago. US real estate agents
Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring
This book presents a business-focused process built on a solid foundation of statistic and data mining principles for the development and