"This book will Make Waves! Davies and Catling challenge you to change how you promote your company in new and exciting ways" - Sir Tom Farmer
Making the Right Decision: Ethics for Managers
Provides the reader with a unique decision-making tool by showing how ethics play an integral part of all business decisions. It offers excellent
Making It Happen: A Non-Technical Guide to Project Management
Making It Happen: A Non-Technical Guide to ProjectManagement provides a fresh and clear approach to projectmanagement. Written in the form of a novel,
Making Dough: The 12 Secret Ingredients of Krispy Kreme’s Sweet Success
The book explores the astounding success of the Krispy Kreme company, once a regional product, that is poised to become an international phenomenon.
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
Every chapter features: A clear explanation of the chapter concepts in accessible, non-marketing language An exercise, checklist or activity
Computer Forensics: An Essential Guide for Accountants, Lawyers, and Managers
Computer Crime will offer attorneys, managers, and accountants non-technical information about the role that computers play in financial crimes and
Freesourcing: How To Start a Business with No Money
You have had the big idea, well done. Its time to make the next step... but I bet you don't. You see, this is where the majority of business ideas
Leaders at All Levels: Deepening Your Talent Pool to Solve the Succession Crisis
Something is seriously amiss in the state of management today. More and more CEOs are failing, but the dearth of CEOs capable of placing their
Controlling the Costs of Conflict: How to Design a System for Your Organization
Written for non-experts in jargon-free language, this work showshow to create systems within organizations that preempt themonetary, strategic, and