Every chapter features: A clear explanation of the chapter concepts in accessible, non-marketing language An exercise, checklist or activity
Bill Gross on Investing
We are in the throes of global change whereupon the unprecedented bull markets are drawing to a close. Gross, one of today's most respected money
Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value
Bill George, lauded by Warren Bennis as one of the only CEOs of our age with "true grit and character", has written Authentic Leadership for the
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your
Authentic: How to Make a Living By Being Yourself
Do you ever feel a tension between who you are and what you do? You are not alone. Neil Croft felt the tension at school and later at work. After a
Authentic Business: How to Create and Run Your Perfect Business
Providing a radical approach to business, Authentic Business presents an ecologically friendly alternative to the endemic business norms reliant on
Developing Political Savvy
There are many things that politics is not. Politics is not good or bad; it's neutral and natural. Politics is not a zero-sum game; politically savvy