The book explores the astounding success of the Krispy Kreme company, once a regional product, that is poised to become an international phenomenon. The book will cover the history from 1937 to the company’s current overseas expansion plans. Foreword by Dick Clark.
Book Details:
- Author: Kirk Kazanjian
- ISBN: 9780470314128
- Year Published: 2004
- Pages: 240
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
The book explores the astounding success of the Krispy Kreme company, once a regional product, that is poised to become an international phenomenon. The book will cover the history from 1937 to the company’s current overseas expansion plans. Foreword by Dick Clark.
This is a solid company profile with a very large appeal as Krispy Kreme’s popularity continues to increase and franchises are beginning to spread internationally.
RECORD SETTING IPO: The company’s public offering in April 2000 proved to be one of the most successful IPOs in Wall Street history and two years later, despite a declining market, the stock price is still up some 300%. UNIQUE BUSINESS MODEL: Krispy Kreme has achieved phenomenal success through carefully chosen business strategies while still maintaining a wholesome, small town image. The company does not advertise but has astonishingly loyal customers who often camp out for days prior to a new store opening. In addition, the stores are important community fixtures, providing fund raising opportunities for schools and other organizations. STRATEGIC ALLIANCES: While there are a relatively small number of outlets–260–Krispy Kreme has partnered with other more visible outlets including Starbucks and D’agastino Stores–which sell the donuts. This provides enhanced visibility for the product and also increases customer demand. CELEBRITY FOREWORD: The book will feature a foreword by Dick Clark, record / tv producer, entertainer, and Krispy Kreme franchisee. WORLD WIDE APPEAL: Krispy Kreme has announced aggressive overseas plans, following a successful opening of stores in Canada this spring. The company has targeted Australia and New Zealand for the next round of store openings. FIRST IN-DEPTH CORPORATE PROFILE: The book will include interviews with company executives and franchise owners and offer insights into the strategies that have made Krispy Kreme so successful, including loyalty to customers, high standards for both products and franchisors, technological advancements and involvement in local communities. APPEALING AND RECOGNIZABLE BRAND: Mention Krispy Kreme and people start licking their lips. The signage of the stores is recognizable. People have either tasted the products or have heard of the “secret” recipes involved in the donuts. Krispy Kreme artifacts can be found in the Smithsonian Institute.
About the Author
Kirk Kazanjian and Amy Joyner Kirk Kazanjian, former television news anchor and business reporter, has been an executive with several leading investment firms. He was Director of Research and Communications for Mercer Global Advisors, one of the nation’s largest fee-only firms and was also Director of Investment Advisory Services for American Century Investments. Kazanjian has written and/or developed more than 20 business books. Amy Joyner is an award-winning business reporter for the News & Record in North Carolina. She is based in Greensboro, not far from Krispy Kreme’s corporate headquarters. Joyner has been covering Krispy Kreme for many years, and has interviewed all of the company’s key players. A former Knight Center fellow, Joyner’s stories have appeared in newspapers throughout the country.