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Business Ethics

February 22, 2021

Marketing Ethics

Marketing is a moral activity embodying central ethical values and principles. With that as its foundation, Marketing Ethics addresses in a

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February 22, 2021

Making the Right Decision: Ethics for Managers

Provides the reader with a unique decision-making tool by showing how ethics play an integral part of all business decisions. It offers excellent

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February 22, 2021

Beyond Governance: Creating Corporate Value through Performance, Conformance and Responsibility

Much in the same way that Peter Doyles book Value based Marketing appealed to the marketer wanting to play a more integral role in the running of

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February 22, 2021

God Goes to Work: New Thought Paths to Prosperity and Profits

The world is finally ready to discover that spirituality is in fact the very basis of all our most profitable business transactions (even in

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February 22, 2021

10 Virtues of Outstanding Leaders: Leadership and Character

Arguing that an individuals characterparticularly as constituted by ten particular virtuesis the core factor in determining leadership ability, this

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