Bestselling co-authors of Customers Rule! and From Mind to Market present a unique look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world’s most successful bands. Groups such as the Rolling Stones, Elton John and Neil Diamond, who have kept us entertained and paying for decades, are good vehicles to show how valuable customer relationships are formed. Blackwell and Stephan suggest that the philosophy behind their success in rooted in the fact that the entertainment industry seeks to create fans, not customers — diehards whose loyalty remains even as the image of a product changes. They outline the thirteen strategies for success that can be gleaned from the music world and the companies that have implemented them — including Mountain Dew, Starbucks, Wendy’s, Intel, and Microsoft.
Book Details:
- Author: Roger Blackwell
- ISBN: 9780470256312
- Year Published: 2003
- Pages: 256
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
Bestselling co-authors of Customers Rule! and From Mind to Market present a unique look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world’s most successful bands. Groups such as the Rolling Stones, Elton John and Neil Diamond, who have kept us entertained and paying for decades, are good vehicles to show how valuable customer relationships are formed. Blackwell and Stephan suggest that the philosophy behind their success in rooted in the fact that the entertainment industry seeks to create fans, not customers — diehards whose loyalty remains even as the image of a product changes. They outline the thirteen strategies for success that can be gleaned from the music world and the companies that have implemented them — including Mountain Dew, Starbucks, Wendy’s, Intel, and Microsoft.
Brands That Rock will be a fun, accessible read that will also provide valuable lessons for marketers and brand managers. With guaranteed support from every side of the music industry and a great platform in their own right, Roger Blackwell and Tina Stephan are the perfect authors to address this intriguing topic.
GREAT AUTHOR PLATFORM/SALES TRACK: Roger Blackwell is the best-selling author of Customers Rule! (Crown, 2001, 17,300 copies sold), and From Mind to Market (HarperBusiness, 1997, 35,000 copies sold), with a track record for both trade and marketing books. His firm, Roger Blackwell Associates, is one of the most respected in the country, and his co-author is its Vice-President, as well as an experienced author in her own right. Blackwell is a frequent speaker, represented by both the Washington and Leading Authorities Speakers Bureaus (and 40 others) and sits on several boards, including Applied Industrial Technologies and Anthony the Battle of the Corporate Bands; the Radio and Record Convention, and the National Association of Music Merchants Conference. The Executive Director and VP of Education and Public Programs will commit to having an industry leader con-tribute a foreword. AUTHORS ARE EMBARKING ON SELF-BRANDING EFFORT: The authors have hired Dylan Schneider as their publicist, and have al-ready secured quarterly placement in the Wall Street Journal for their ideas. UNIQUE MAINSTREAM HOOK: The music industry has a unique ability to inspire fanatical loyalty in its consumers. This book, while providing valuable business lessons on brand loyalty and awareness, will also be an entertaining read, packed with the trade secrets of the world’s most beloved bands. FEATURES A THIRTEENSTEP STRATEGY: Brands That Rock re-veals a thirteen-step marketing plan for developing a deep connection with customers. The ultimate goal is to transform customers into true fans — people willing to invest time attention, energy, emotion and money into building and maintaining their relationship with a brand. The strategy in-cludes focusing on the entire brand experience, developing new talent con-tinuously, brand extension, remaining relevant, and avoiding overexposure. The music industry is rife with examples of why theirs is valuable advice: witness Madonna’s continuous reinvention of herself as a brand, or the perilously short life-span of new pop acts due to overexposure.
About the Author
Roger Blackwell is the best-selling author Customers Rule! (Crown, 2001), and From Mind to Market (HarperBusiness, 1997, 35,000 copies sold), as well as Presi-dent of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. Called “the guru of doing business globally” (The New York Times), Blackwell is also a Professor of Marketing at the Fisher College of Business at Ohio State University. In addition, he is the coauthor of Consumer Behavior, a marketing textbook used throughout North America, Asia, Europe, Australia, and Africa — now in its ninth edition. A frequent speaker, he is represented by both the Washington and Leading Authorities Speaking Bureaus, and was named one of America’s leading speakers by The New York Times. He is frequently quoted in The Wall Street Journal, Business Week, and USA Today, among other publications, and has appeared on CBS This Morning and CNBC. He holds a Ph.D from the Kellogg School of Business. Tina Stephan is Vice President of Roger Blackwell Associates and co-author of Customers Rule!, as well as Contemporary Cases in Consumer Behavior. She has collaborated with her husband on seven previous books, which have been translated into French, Spanish, Portuguese and Indonesian and are used by businesses and universities throughout the world. She holds an M.B.A. from Fisher College of Business.