Cobra Beer is a genuine business success story. It is still one of the fastest growing beer brands in the UK, with a current turnover of £126 million at retail value. It is exported to over 45 countries worldwide, and is available nationwide in more than 6,000 indian restaurants, 5,000 supermarket outlets and off-licences, and nearly 6,000 bars, clubs and pubs. This book gets to the heart of why s best-loved brands, and offers great business insights for every entrepreneur who wants to bring their vision to life. The story is infused with the passion, belief, energy and vision of Cobra and recounts how Cobra got to where it is today. It examines Cobras burgeoning portfolio of products and unearths the ups fruit-flavoured premium lagers the appointment of Adrian McKeon, formerly IL Managing Director of Beam Global Spirits prestigious Monde Selection World Quality Awards 2007 the most in the world awarded for beer for the third year running. As well as giving insight into exactly what makes Cobra tick, the book serves as inspiration to budding entrepreneurs everywhere. Some of the many endorsements to include in this edition: The inside scoop from one of the country’s leading entrepreneurs – essential reading. Richard Reed, Co-founder, Innocent Drinks If Carlsberg made a book, it wouldnt be as good as this one. Beat magazine “Bilimoria’s guide to help aspiring entrepreneurs make it in the branded world reads like a dreamengaging to the very end” Start Your Business magazine An inspirational story. Sir Martin Sorrell, Chief Executive, WPP Worth the cover price for the finance chapter alone. John Mullins, London Business School
Book Details:
- Author: Karan Bilimoria
- ISBN: 9781906465483
- Year Published: 2009
- Pages: 240
- BISAC: BUS060000, BUSINESS & ECONOMICS/Small Business
About the Book and Topic:
Cobra Beer is a genuine business success story. It is still one of the fastest growing beer brands in the UK, with a current turnover of £126 million at retail value. It is exported to over 45 countries worldwide, and is available nationwide in more than 6,000 indian restaurants, 5,000 supermarket outlets and off-licences, and nearly 6,000 bars, clubs and pubs. This book gets to the heart of why s best-loved brands, and offers great business insights for every entrepreneur who wants to bring their vision to life. The story is infused with the passion, belief, energy and vision of Cobra and recounts how Cobra got to where it is today. It examines Cobras burgeoning portfolio of products and unearths the ups fruit-flavoured premium lagers the appointment of Adrian McKeon, formerly IL Managing Director of Beam Global Spirits prestigious Monde Selection World Quality Awards 2007 the most in the world awarded for beer for the third year running. As well as giving insight into exactly what makes Cobra tick, the book serves as inspiration to budding entrepreneurs everywhere. Some of the many endorsements to include in this edition: The inside scoop from one of the country’s leading entrepreneurs – essential reading. Richard Reed, Co-founder, Innocent Drinks If Carlsberg made a book, it wouldnt be as good as this one. Beat magazine “Bilimoria’s guide to help aspiring entrepreneurs make it in the branded world reads like a dreamengaging to the very end” Start Your Business magazine An inspirational story. Sir Martin Sorrell, Chief Executive, WPP Worth the cover price for the finance chapter alone. John Mullins, London Business School
Revised edition with new business tips, guidance and update on Cobra, including an account of the reality of expanding into the Asian market. Front cover endorsement from Sir Richard Branson: ‘Every bit as good as the beer itself.’ as well as others on the back (some listed below) Cobra is increasing its profile and expanding into 50 pubs per month across the UK. Advertising, sponsorship, celebrity endorsement and a promotional campaign using customised Cobra replica cars are all part of the new marketing mix. Considerable author platform for us to build sales from and the full support of Cobra beer – they will tie in the marketing of the book with their pubcast and other online marketing activity and now have a wider consumer base as they are selling into pubs. Karans name is increasingly familiar to the public. He was on the panel of the final of the UKs edition of The Apprentice (BBC 1) this year.
About the Author
Karan Bilimoria, ACA, DBE, DL is an entrepreneur and Lord Bilimoria of Chelsea . After graduating from Cambridge with a degree in law, Bilimoria first worked as a chartered accountant at Ernst s national employment panel, and is chairman of its SME board. He is vice chairman of the London chamber of commerce and the industrys Asian business association. In 2008 he was awarded the Pravasi Bharatiya Samman by the president of India, in honor of his exceptional contribution to his profession.