This book will get to the heart of why s best-loved brands. The story will be infused with the passion, belief, energy and vision of Cobra and recounts how Cobra got to where it is today. It will examine Cobras burgeoning portfolio of products and unearth the ups s founder, Karan Bilimoria, as well as other essential players in the Cobra story. As well as giving insight into exactly what makes Cobra tick, the book should serve as inspiration to budding entrepreneurs everywhere.
Book Details:
- Author: Karan Bilimoria
- ISBN: 9781841127262
- Year Published: 2007
- Pages: 192
- BISAC: BUS060000, BUSINESS & ECONOMICS/Small Business
About the Book and Topic:
This book will get to the heart of why s best-loved brands. The story will be infused with the passion, belief, energy and vision of Cobra and recounts how Cobra got to where it is today. It will examine Cobras burgeoning portfolio of products and unearth the ups s founder, Karan Bilimoria, as well as other essential players in the Cobra story. As well as giving insight into exactly what makes Cobra tick, the book should serve as inspiration to budding entrepreneurs everywhere.
Never-before-told (in book format at least) story of the rise and rise of Cobra Beer the realisation of the global brand vision of its inspirational founder Karan Bilimoria The book has the full support of Cobra Beer This is a mainstream business book that unwraps the story in full of Cobra Beer Krait beer, Cobras US brand is available in NY, NJ, MA, and GA and their reach is expanding Karan is a regular speaker at networks, conference events and in the media
About the Author
Karan Bilimoria had barely finished his studies and still had his student debt to contend with when he set out against all odds to turn his vision for a less gassy lager into Cobra Beer. He graduated in law from Cambridge University and qualified as a chartered accountant with Ernst and Young in London. A lucrative career in the City beckoned but instead Karan decided to follow his dream. This dream was realised when he founded Cobra Beer in 1989. But this was to be just the beginning of the Cobra story. Since then Karan and Cobra have gone from strength to strength. Karan has successfully launched General Bilimoria Wines, exported his beers all around the world, opened offices in India, South Africa and the USA and added several new products to the Cobra Beer range. Today, Cobra is one of the UK’s fastest growing beer brands and has, for two years running, won more gold medals than any other beer brand at the prestigious Monde Selection World Selection of Quality Awards in Brussels. Karan has received numerous accolades and honours over the years. He became one of the first two Visiting Entrepreneurs at Cambridge University in 2004 and the UK’s youngest ever university chancellor when he was appointed at Thames Valley University. Karan has also been fortunate to have won his fair share of business awards, and recently became one of the youngest members of the House of Lords after his appointment as a crossbench peer.