Consumer India looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves, and how to get a share of the
Fraud Analytics: Strategies and Methods for Detection and Prevention
Fraud Analytics will depict the elements of analysis that are used in todays fraud examinations, fraud investigations, and financial crime
Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series)
Cause-related marketing is collaborative partnerships that tie business products, services and brands to nonprofit causes to create profits and
Could I Do That?
This book is for everyone who, for one reason or other, has an unfulfilled passion, desire, ambition or question. There's something that reader
1,200 Great Sales Tips for Real Estate Pros
REALTORMagazines most popular issue, its special March issue, offers how-to lists, worksheets, and checklists on all of the most critical aspects of
Bank Asset and Liability Management: Strategy, Trading, Analysis
Banks are a vital part of the global economy, and the essence of banking is asset-liability management (ALM). This book is a comprehensive treatment
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
A collection of short, thought-provoking essays on a range of marketing issues from one of the industrys best-known names Jeremy Bullmore. Most of
GKN: The Making of a Business, 1759 – 2009
From the earliest days of the Industrial Revolution to the 21sts century motor and aerospace industries, this book is the story of how Britains
How to Shine: Insights Into Unlocking Your Potential from Proven Winners
Simon Hartley sent many years working with world class athletes and helping them reach new levels of achievement. Then he got to wondering: What is