Consumer India looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves, and how to get a share of the opening wallet.
Book Details:
- Author: Dheeraj Sinha
- ISBN: 9780470824658
- Year Published: 2010
- Pages: 192
- BISAC: BUS016000, BUSINESS & ECONOMICS/Consumer Behavior
About the Book and Topic:
Consumer India looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves, and how to get a share of the opening wallet.
Offers extraordinarily rich insights into the Indian consumer mindset. Based on the author’s firsthand experience working on award-winning marketing campaigns. A multi-lens economic / demographic / cultural look at where Consumer India is and how to gain a share of wallet.
About the Author
Dheeraj Sinha is Chief Strategy Officer for Bates141India and leads the Strategic Planning function for Mumbai & Kolkata offices of Bates141 in India. He is also the Regional Strategic Council Head – India/West Asia for Bates. Dheeraj is responsible for brand strategy and thinking on key national businesses that Bates handles in India. He is also responsible for leading insight development in various consumer constituencies and product categories. As a part of the Bates141 Strategic Council he is responsible for creating and sharing best practices that live the Change Agency philosophy of Bates141.