REALTORMagazines most popular issue, its special March issue, offers how-to lists, worksheets, and checklists on all of the most critical aspects of residential real estate sales: prospecting, selling, negotiating, and staying on the right side of the law. Yet readership surveys show that only 9% of REALTORMagazine readers keep issues for longer than a year. The Realtor’s Checklist Toolkit will be a practical tool featuring the best of four years of list issues in a format designed for long-term use. The Realtor’s Checklist Toolkit will be soft-cover, lightweight book that will be easy to revise for future editions and will make an excellent training tool and a handy resource for brokers. REALTORMagazine would supply Wiley with 140-150 lists organized by topic. The lists would be re-edited to ensure continued timeliness and accuracy. REALTORMagazine will also supply an introduction to the book as well as brief intros for each individual section. Recently, REALTORMagazine surveyed a number of their real estate professionals in an effort to learn what they want to see in a real estate professional book. The majority of respondents said that they would prefer a portable book organized with bulleted items and problem-solution scenarios, just what The Realtor’s Checklist Toolkit has to offer.
Book Details:
- Author: Christina Hoffmann Spira
- ISBN: 9780470096895
- Year Published: 2007
- Pages: 272
- BISAC: BUS054000, BUSINESS & ECONOMICS/Real Estate / General
About the Book and Topic:
REALTORMagazines most popular issue, its special March issue, offers how-to lists, worksheets, and checklists on all of the most critical aspects of residential real estate sales: prospecting, selling, negotiating, and staying on the right side of the law. Yet readership surveys show that only 9% of REALTORMagazine readers keep issues for longer than a year. The Realtor’s Checklist Toolkit will be a practical tool featuring the best of four years of list issues in a format designed for long-term use. The Realtor’s Checklist Toolkit will be soft-cover, lightweight book that will be easy to revise for future editions and will make an excellent training tool and a handy resource for brokers. REALTORMagazine would supply Wiley with 140-150 lists organized by topic. The lists would be re-edited to ensure continued timeliness and accuracy. REALTORMagazine will also supply an introduction to the book as well as brief intros for each individual section. Recently, REALTORMagazine surveyed a number of their real estate professionals in an effort to learn what they want to see in a real estate professional book. The majority of respondents said that they would prefer a portable book organized with bulleted items and problem-solution scenarios, just what The Realtor’s Checklist Toolkit has to offer.
ALLIANCE WITH LARGEST PROFESSIONAL TRADE ORGANIZATION: This book will be published in alliance with the National Association of Realtors (NAR), the largest trade organization in the US with over 1.2 million subscribers. They have increased their consumer recognition enormously over the last couple of years with trade ads on TV, public radio, and print advertising. REALTOR MAGAZINE PLATFORM: With a dedicated audience of over 1.1 million subscribers and over 2 million readers, this magazine has the eyeballs of over 80% of the professional residential real estate agents. Ads will run in the Magazine for this publication as well as online. GREAT REACH INTO A TARGET MARKET: The NAR will be a marketing resource providing e-mail blasts to e-newsletter subscribers on realtor.com (the single largest real estate site for both homeowners and realtors) promotion at their conferences (they attend over 20 annually) and promotion directly to their professional realtors (over 1,000,000). WILEY BUILDING A STRONG LIST FOR REAL ESTATE AGENTS: This book fits into our recently developed real estate agent list. We have the successful backlist book Real Estate Rainmaker and The Buyers Agent book signed for winter 07 list.
About the Author
REALTOR Magazine the trade publication of the NAR, Realtor Magazine has a subscription base of 1.2 million subscribers, and 2.2 million readers. This monthly glossy publication has a devoted and dedicated audiencethe average reader spends over 40 minutes reading each issue. There are 168,000 registered real estate offices in the USeach having a least one manager and multiple sub-level managers.