ExpressExec is over 3 million words of the freshest essential management thinking uniquely presented in 'modular' format. Content from 120 books
Brand Asset Management: Driving Profitable Growth Through Your Brands
Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this
Kellogg on Integrated Marketing
Marketing experts Iacobucci and Calder are giving managers a better way to think about database marketing. This book takes the usual quantitative
Applied Portfolio Management: How University of Kansas Students Generate Alpha to Beat the Street
What happens when a Goldman Sachs whizkid and head of Jayhawk Capital Management decides to give back to his university by teaching a course to trade
India by Design: The Pursuit of Luxury and Fashion
A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion
Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth
Thomsons work is the first analytical dissection of what it takes to be part of the distinctive group of Blueprint companies (companies that have
Beer School: Bottling Success at the Brooklyn Brewery
This is the story of a banker and a foreign correspondent, neighbors in Brooklyn, who decide to quit their jobs and start their own brewery in 1986.
Leading the Way: Three Truths from the Top Companies for Leaders
There is a leadership crisis in corporate America, and this crisis will worsen in the next decade. An aging population and limited corporate