The aim of the book is to merge the branding literature with the marketing communications literature, so that strategy and concept go hand in hand
Managing IT as a Business: A Survival Guide for CEOs
Book Details: Author: Mark D. Lutchen ISBN: 9780470193495 Year Published: 2004 Pages: 256 BISAC: BUS063000, BUSINESS &
Evaluating Economic Research in a Contested Discipline: Ranking, Pluralism, and the Future of Heterodox Economics
This book challenges the view that using SSCI journal citations (especially its impact factor score) and peer review/evaluation are the best ways
Buy Gold Now: How a Real Estate Bust, our Bulging National Debt, and the Languishing Dollar Will Push Gold to Record Highs
Buy Gold Now is about a compelling investment opportunity in our overextended financial world. As a result of American consumerism and an
Issues In Heterodox Economics
Economists around the world are developing doubts about the principles underlying their craft. They recognize that the methodology of mainstream
e-Learning by Design, 2nd Edition
E-Learning by Design provides a comprehensive, detailed look at the concepts and processes of developing, creating and implementing a successful