In the several decades since the U.S. Supreme Court legitimitized marketing for professional firms including CPA, Law, Architectural, and Engineering
KaChing: How to Run an Online Business that Pays and Pays
For nearly fifteen years, Joel Comm has been generating revenue on the web through a number of successful online businesses. In KaChing, he shares
From the Boiler Room to the Living Room: The Financial Services Revolution and What it Means to You and Your Clients
Author Mitch Anthony has been recognized as the voice of conscience for the financial services industry. For more than a decade, he has shown
Consumer India: Inside the Indian Mind and Wallet
Consumer India looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves, and how to get a share of the
Getting Started in Commodities
Getting Started in Commodities is a tour of investing in the commodities market in futures, stocks, stock indices, and options. It explains how the
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Bring Your Brand to Life helps companies recognize, appreciate and ultimately operationalize the mantra of "every time an employee gets to touch a
Global Logistics and Supply Chain Management, 2nd Edition
The first edition of Global Logistics and Supply Chain Management was published in April 2008. The aim of the book is to convey to both advanced
Clicks and Mortar: Passion Driven Growth in an Internet Driven World
Co-CEO of Schwab David Pottruck and executive coach and bestselling author Terry Pearce tell the success story of Charles Schwab, revealing how a
Dollars and Events: How to Succeed in the Special Events Business
The Special Events industry includes event planning and management, consulting, production, lighting, sound, entertainment, decor, catering, and more.