Here are the strategies that have enabled the author to go from selling $50,000 homes to first-time buyers to recently selling a luxurious mansion on the Atlantic Ocean for $100,000,000. The Maverick Approach focuses on single-family homes and is applicable whether the property is a fixer-upper or a multi-million dollar mansion. The ultimate key to this approach is getting to know people, what they want, what they don’t want, what they fear and what they desire. There are four major steps for Maverick success: 1. Property is more important than location 2. Making “price” a secondary condition to the seller 3. Putting in renovations that are what the buyer dreams about as opposed to what the buyer thinks is important. 4. Giving the client the ultimate experience by heightening their senses to make the property irresistible. The book will include stories and examples of buying and selling properties drawn from the author’s career.
Book Details:
- Author: Frank E. McKinney
- ISBN: 9780470194492
- Year Published: 2006
- Pages: 253
- BISAC: BUS054000, BUSINESS & ECONOMICS/Real Estate / General
About the Book and Topic:
Here are the strategies that have enabled the author to go from selling $50,000 homes to first-time buyers to recently selling a luxurious mansion on the Atlantic Ocean for $100,000,000. The Maverick Approach focuses on single-family homes and is applicable whether the property is a fixer-upper or a multi-million dollar mansion. The ultimate key to this approach is getting to know people, what they want, what they don’t want, what they fear and what they desire. There are four major steps for Maverick success: 1. Property is more important than location 2. Making “price” a secondary condition to the seller 3. Putting in renovations that are what the buyer dreams about as opposed to what the buyer thinks is important. 4. Giving the client the ultimate experience by heightening their senses to make the property irresistible. The book will include stories and examples of buying and selling properties drawn from the author’s career.
MARKET: The real estate ‘boom” continues according to David Lerah, chief economist of the National Association of Realtors, in the September 22 edition of The Wall Street Journal. Strong demand from immigrants and the children of baby boomers will keep the market firm over the next decade. AUTHOR PROMOTION: Frank McKinney has a major speaking platform. A few recent speaking engagements: Spoke to the Bisys Corporation in October, 100 attendees. The Early to Rise Seminar, Michael Masterson and Company, 400 attendees in October. Speaking in Hartford, Connecticut on 10/25 at Robyn Thompson seminar – 400 attendees. Speaking in Orlando in December to 1000 attendees for Light Bulb LLC, Trump will be there. Speaking in Michigan to Impulse Profits, Inc. seminar – 500 attendees in January. Speaking in Orlando w/ Wendy Patton/Fortune Makers seminar et al-750 attendees in January. ENDORSEMENTS: “His groundbreaking deals and brand making attention to detail have enabled him to make it big within his chosen field,” Donald Trump, On Making It Big. “Frank McKinney looks like a cross between a rock star and a surfer dude. You would never guess by looking at him that he’s a real estate entrepreneur who sells ultra-high-end residential real estate in Florida….and he’s very successful,” from Trump, How To Get Rich. PUBLISHER’S REPUTATION: Wiley is one of the leading real estate publishers whose list of distinguished authors includes Robert Allen, Dolf de Roos, Diane Kennedy, Robert Shemin and Gary Eldred.
About the Author
FRANK MCKINNEY is the number one “spec” builder of expensive residential real estate in the world. His latest property sold for $50,000,000 in September. Because of his incredible track record, he has been featured twice on Oprah, CNN, Paul Harvey, etc. In addition, he has appeared on more than 40 radio shows. Fortune magazine says, “Frank McKinney is in the vanguard of a curious mini-trend of multi-million dollar spec home builders,” and The Wall Street Journal says ” Frank McKinney has always liked to live on the edge & he likes to live dangerously.” His latest book Make It Big! 49 Secrets for Building a Life of Extreme Success (January 2002) has already sold over 21,094 copies. Residence: Delray Beach, Florida