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Global Marketing
This book represents a contemporary vision of how students will see the global marketplace from tomorrow and beyond. Using a highly innovative three
Lessons in Learning, e-Learning, and Training: Perspectives and Guidance for the Enlightened Trainer
This is a book of essays about training, taken from the author's extensive experience of consulting to training organizations. The essays are
Challenges in Implementing Corporate Governance: Whose Business is it Anyway?
The purpose of this book is to help directors as members of boards of public listed companies focus on what really matters. It is targeted at
Grassroots Leaders for a New Economy: How Civic Entrepreneurs Are Building Prosperous Communities
Book Details: Author: Douglas Henton ISBN: 9780470332719 Year Published: 1997 Pages: 272 BISAC: BUS074000, BUSINESS &
Designing the Smart Organization: How Breakthrough Corporate Learning Initiatives Drive Strategic Change and Innovation
This book speaks to the rising importance of Corporate Learning as a business function that is increasingly critical to organizations in todays
Brand Spirit: How Cause Related Marketing Builds Brands
CRM can be defined as the activity by which a company with an image, product or service to market builds a relationship or partnership with a "cause"
Be Brilliant Every Day
Andy Cope and Andy Whittaker are experts in the art of happiness and positive psychology. This totally accessible and richly illustrated primer to
Championship Selling: A Blueprint for Winning With Today’s Customer
If the process of buying and selling makes the world go round, then why does it have such a lousy reputation? Customers are wary of those who come