Wouldn't it be nice to read a little book and learn lessons about life you wish someone had told you sooner? That is what Joe Vitale offers in his
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
A collection of short, thought-provoking essays on a range of marketing issues from one of the industrys best-known names Jeremy Bullmore. Most of
Customer Loyalty: How to Earn It, How to Keep It, New and Revised Edition
Jill's Customer Loyalty model is proven, but this edition will go a little deeper--she will look at B2B examples in order and help suppliers shore
From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy
This book takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a
How to Invest in Structured Products: A Guide for Investors and Asset Managers
Never has there been a greater need to fully understand the investments and allocation choices you are making How to Invest in Structured Products
Intervention Skills: Process Consultation for Small Groups and Teams
Know how and when to intervene in a functioning group Finally, a functional guide that focuses on putting the conceptof group-process consultation
Expert Trading Systems: Modeling Financial Markets with Kernel Regression
With the proliferation of computer programs to predict market direction, professional traders and sophisticated individual investors have
Creating the Corporate Future: Plan or be Planned For
Here's why thousands of readers in business and managementturn to Russell Ackoff for innovative and effective ideas: "RussellAckoff has probably
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Hypnotic writing is any writing that holds your attention. It is intentionally using words to guide people into a focused mental state where they