Business Zeal

Giving a Presentation In a Day For Dummies

Giving a Presentation In a Day For Dummies helps readers deliver a dynamic presentation to help communicate their vision to an audience. It offers a

Closing a Sale In a Day For Dummies

Closing a Sale In A Day For Dummies, helps readers seal the deal and make their quotas. Chapters cover: The anatomy of a close Questioning and

From Worst to First: Behind the Scenes of Continental’s Remarkable Comeback

In this book, Gordon Bethune offers insight into his management and leadership style. Bethune has successfully turned around Continental Airlines:

CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management

In this innovative, practical guide, Alvin H. Reiss shows howdozens of organizations have developed creative strategies fortackling the real-life

Client at the Core: Marketing and Managing Today’s Professional Services Firm

In the several decades since the U.S. Supreme Court legitimitized marketing for professional firms including CPA, Law, Architectural, and Engineering

Creating Successful e-Learning: A Rapid System For Getting It Right First Time, Every Time

The ADDIE (analysis, design, development, implementation, and evaluation) process remains the dominant instructional model. Yet, it is not the optimal

Bank Asset and Liability Management: Strategy, Trading, Analysis

Banks are a vital part of the global economy, and the essence of banking is asset-liability management (ALM). This book is a comprehensive treatment

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