In an increasingly competitive environment, knowing the wants of various (often competing) markets and being responsive to those wants is critical.
FROM THE AUTHOR OF THE "BEST NEW NONPROFIT BOOK"!-The Alliancefor Nonprofit Management This practical, comprehensive, and easy-to-use workbook
Jill's Customer Loyalty model is proven, but this edition will go a little deeper--she will look at B2B examples in order and help suppliers shore
¨ Focus on how SMEs can improve their performance in order to create and sustain long-term competitive advantage ¨ Draws on up-to-date empirical
From high-powered former executives at ABC and CBS, as well as other global institutions like American Express, a primer on how vigilance and keen
Four years ago, Serena Star decided that she was going to stop being a wage slave ? she quit her secure job in IT sales and started on her holy
This is a revision of the successful 101 Careers which has sold over 37,000 copies. The new edition which will be based on the 1997 research of the