At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are ‘licensed to innovate’ by virtue of their particular departmental badges (e.g. R&D, business development etc) they often ignore the contribution which the rest of the staff could make. High involvement innovation is concerned with the creation of an environment in which the workforce as a whole can contribute their creativity and experience to help build a culture of continuous innovation.
Book Details:
- Author: John R. Bessant
- ISBN: 9780470847077
- Year Published: 2003
- Pages: 258
- BISAC: BUS041000, BUSINESS & ECONOMICS/Management
About the Book and Topic:
At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are ‘licensed to innovate’ by virtue of their particular departmental badges (e.g. R&D, business development etc) they often ignore the contribution which the rest of the staff could make. High involvement innovation is concerned with the creation of an environment in which the workforce as a whole can contribute their creativity and experience to help build a culture of continuous innovation.
Innovation management has become an important area of interest for MBA students and practitioners alike in recent years. ”Managing Innovation’ by Tidd, Bessant & Pavitt has become established as the market-leading textbook on the subject for MBA courses innovation management in Europe. In ‘High Involvement Innovation’, John Bessant develops one of the key themes developed in ‘Managing Innovation’. This book will complement the highly successful ‘Managing Innovation’.
Provides a framework for thinking about and organizing a culture of continuous innovation. * Based on ten years of research with over 200 organizations.
About the Author
John Bessant is Professor of Innovation Management in the School of Management at Cranfield University. Prior to joining Cranfield, John was Director of Brighton University’s Centre for Research in Innovation Management. He is also an Honorary Professor at SPRU, Sussex University and a Visiting Fellow at several UK and international universities. Together with Joe Tidd and the late Keith Pavitt, John is co-author of Managing Innovation (published by John Wiley & Sons Ltd.), the second edition of which was awarded the Best Book Prize by the European Association for Creativity and Innovation in 2001.