Following on from the success of their first book together Conversations with the Marketing Masters, Laura Mazur and Louella Miles employ the same formula of unique interviewing of key figures for this book. The authors bring together in one place the collected wisdom of the most influential environmental movers and shakers of our time. The collection of gurus chosen consist of both thinkers those who have set the agenda and doers those business people who have made the green cause their mission long before it became so prominent. The focus of the book is to cover a broad range of environmental issues as they apply to business, as well as cutting edge thinking as a basis for shaping the future for companies in their markets. Interviews will be based on a series of carefully designed questions to ensure continuity and a cohesive result, as well as new insights and reflections rather than a rehash of previously documented information. The end result will be an illuminating insight into both general views on sustainability, as well as information on good or bad business decisions made in the search for sustainability (including questions over the economic viability of choosing this route, and whether or not there are cost benefits involved.)
Book Details:
- Author: Laura Mazur
- ISBN: 9780470687673
- Year Published: 2009
- Pages: 326
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
Following on from the success of their first book together Conversations with the Marketing Masters, Laura Mazur and Louella Miles employ the same formula of unique interviewing of key figures for this book. The authors bring together in one place the collected wisdom of the most influential environmental movers and shakers of our time. The collection of gurus chosen consist of both thinkers those who have set the agenda and doers those business people who have made the green cause their mission long before it became so prominent. The focus of the book is to cover a broad range of environmental issues as they apply to business, as well as cutting edge thinking as a basis for shaping the future for companies in their markets. Interviews will be based on a series of carefully designed questions to ensure continuity and a cohesive result, as well as new insights and reflections rather than a rehash of previously documented information. The end result will be an illuminating insight into both general views on sustainability, as well as information on good or bad business decisions made in the search for sustainability (including questions over the economic viability of choosing this route, and whether or not there are cost benefits involved.)
The explosion in the focus on environmental issues in every direction we look is undeniable. Through politics, media, music, and advertising we are being bombarded with awareness raising campaigns and efforts to encourage change for greener ways. This proliferation in interest will generate a wave of publications along the lines of the digital bubble that we witnessed a few years back. However, at this moment in time, the market for business book publication on the topic is there to be occupied.
· PLATFORM FOR THE BOOK: First rate contributors with an international appeal from a broad range eg: environmentalists (James Lovelock), green campaigners (Tony Juniper/George Monbiot), government advisors (Jonathon Porritt), energy gurus (Amory Lovins), business leaders (John Mackey), economists (Jeffrey Sachs, Columbia University), venture capitalists (Vinod Khosia, co-founder of Sun Microsystems) · BLEEDING EDGE THINKING: The investigation through interview provides the most up to the minute material for businesses considering how to change in a green direction. · INTERNATIONAL and BROAD APPEAL: The wide spread of contributors will be of interest to an international audience.
About the Author
Laura Mazur and Louella Miles are well-known journalists and ghost-writers with a great reputation for working on top class products. Their collaboration as authors for their first joint book, Conversations with the Marketing Masters has proved to be hugely successful.