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Leading the Way: Three Truths from the Top Companies for Leaders
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Home Girl: The Single Woman’s Guide to Buying Real Estate in Canada
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Cadbury’s Purple Reign: The Story Behind Chocolate’s Best-Loved Brand
Cadbury's Purple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the worlds
Inside the Patent Factory: The Essential Reference for Effective and Efficient Management of Patent Creation
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
In this book, the Kellogg School of Managementâ??s world-renowned faculty members provide an intensive look into brnad management. Combining the
Decision Analysis for Management Judgment, 4th Edition
In an increasingly complex world, decision analysis has a major role to play in helping decision-makers to gain insights into the problems they
Kellogg on Advertising and Media: The Kellogg School of Management
Like Kellogg On Branding and Kellogg on Marketing, Kellogg on Media and Advertising represents the leading edge thinking from faculty members at