Bill George, lauded by Warren Bennis as one of the only CEOs of our age with "true grit and character", has written Authentic Leadership for the
Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series)
Cause-related marketing is collaborative partnerships that tie business products, services and brands to nonprofit causes to create profits and
1,000 Days in Shanghai: The Volkswagen Story – The First Chinese-German Car Factory
Written by the chairman of Shanghai Volkswagen, Martin Posth recounts the ups and downs of being a successful pioneer in the Chinese auto
How to be a Successful Frauditor: A Practical Guide to Investigating Fraud in the Workplace for Internal Auditors and Managers
This book shows how auditors and managers, finding themselves having to investigate a fraud, can conduct successful investigations to ensure their
Gravitational Marketing: The Science of Attracting Customers
Gravitational Marketing provides entrepreneurs, business owners, sales people and marketing professionals a simple method for attracting customers
Getting Action from Organizational Surveys: New Concepts, Technologies, and Applications
The contributors presentations will be grouped into four major sections, each showcasing recent survey developments in a thoughtful and far-reaching
Financial Statement Fraud: Prevention and Detection
Financial statement fraud has been one of the dominating corporate news stories during the current years. Financial statement fraud is an intentional
Creating a Mentoring Culture: The Organization’s Guide
Teaching and learning are not limited to academic settings--corporate and non-profit organizations benefit when staff is encouraged to continue
Celebrity Sells
Celebrity Sells demonstrates the power that celebrities can have, when skillfully used, in selling brands and to explain to the reader how to