Written by the chairman of Shanghai Volkswagen, Martin Posth recounts the ups and downs of being a successful pioneer in the Chinese auto industry.
Book Details:
- Author: Martin Posth
- ISBN: 9780470823880
- Year Published: 2006
- Pages: 250
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
Written by the chairman of Shanghai Volkswagen, Martin Posth recounts the ups and downs of being a successful pioneer in the Chinese auto industry.
Written by the chairman of Shanghai Volkswagen, Martin Posth recounts the ups and downs of being a successful pioneer in the Chinese auto industry.
– A fascinating account of Volkswagen’s pioneering experiences in China. – An entertaining, insider’s view of a multinational company and the problems it faced and conquered in China. – A scrutiny of a very successful Chinese-German collaboration.
About the Author
In January 2006 Martin Posth left Arthur D. Little’s Asia Pacific Advisory Council, where he was Vice Chairman providing council on high level strategic and operational issues for companies in the Asia Pacific region. Martin’s prolific career began in the automotive industry. He is the former Commercial Executive & Deputy Managing Director of the Shanghai-Volkswagen Automotive Company in China. He also served on the Executive Management Board and as Vice Chairman of the Board of Directors of Shanghai Volkswagen (FAW). In 1988 he was appointed Member of the Board of Management, Volkswagen AG and in 1993 became Member for the Asia-Pacific area. During this latter period he was also based in Hong Kong as Chairman and President of Volkswagen’s regional headquarters, Volkswagen Asia-Pacific Ltd. Martin was awarded the ‘Silver Magnolia’ by the City of Shanghai in 1993 and became an ‘Honorary Citizen’ in June 1997. He is a member of various leading international committees in Europe and the Asia-Pacific region.