This book incorporates many of the principles of individualized customer relationships that Peppers and Rogers are known for. In addition, it will
Managing Change for Competitive Success
This extremely successful book, already in use on courses in hardback, is now being made available in paperback. Based on a major in-depth study of
Managing Change Across Corporate Cultures
Managing Change Across Corporate Cultures peels away the mysteries of corporate culture to reveal why it has such a powerful influence on every
Managerial Decisions Under Uncertainty: An Introduction to the Analysis of Decision Making
How to improve decision-making skills in realistic situations and do it in a reasonably nonmathematical fashion. Develops practical techniques for
Making Strategy Happen: Transforming Plans into Reality, 2nd Edition
Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until
Making Scorecards Actionable: Balancing Strategy and Control
Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in
Making Strategy Work: How Senior Managers Produce Results
Adresses the ways in which top executives use strategic planning toproduce results in their companies. It is not just atheoretical description of
Computer Forensics: An Essential Guide for Accountants, Lawyers, and Managers
Computer Crime will offer attorneys, managers, and accountants non-technical information about the role that computers play in financial crimes and
Business Across Cultures
The Culture for Business series addresses the most important business issues of the moment from a specifically cross-cultural perspective. Series