Adresses the ways in which top executives use strategic planning toproduce results in their companies. It is not just atheoretical description of strategy or planning, but is based onthe experiences that over twenty companies have had in using thetechniques of portfolio planning. The author shows how strategy isshaped by the CEO’s agenda, financial constraints, administrativeconsiderations, and the portfolio analysis. The presentation iswell illustrated by detailed case studies of General Electric,Memorex, and the Dexter Corporation.
Book Details:
- Author: Richard G. Hamermesh
- ISBN: 9780470331927
- Year Published: 1986
- Pages: 245
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
Adresses the ways in which top executives use strategic planning toproduce results in their companies. It is not just atheoretical description of strategy or planning, but is based onthe experiences that over twenty companies have had in using thetechniques of portfolio planning. The author shows how strategy isshaped by the CEO’s agenda, financial constraints, administrativeconsiderations, and the portfolio analysis. The presentation iswell illustrated by detailed case studies of General Electric,Memorex, and the Dexter Corporation.
About the Author
Richard G. Hamermesh is the author of Making Strategy Work: How Senior Managers Produce Results, published by Wiley.