Business Zeal

Marketing Calculator: Measuring and Managing Return on Marketing Investment

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing

Marketing Automation: Practical Steps to More Effective Direct Marketing

This book explains the components of marketing automation and their application and benefit to the marketing process. The chapters are as

Marketing and Finance: Creating Shareholder Value, 2nd Edition

This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and

Marketing 3.0: From Products to Customers to the Human Spirit

Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, and

Market Wizards: Interviews with Top Traders

Book Details: Author: Jack D. Schwager ISBN: 9781118538715 Year Published: 2006 Pages: 480 BISAC: BUS036000, BUSINESS &

Business Zeal