The Culture for Business series addresses the most important business issues of the moment from a specifically cross-cultural perspective. Series authors will all be consultants or associates of Trompenaars Hampden-Turner, a world-leading consultancy in cross-cultural management. Culture for Business is grounded in the research that underpins the unique THT database of cross-cultural profiles. Over 60,000 managers from over 60 countries across the world have completed THTs extensive diagnostic questionnaire. This tool has been the subject of extensive and critical research and validation studies (including studies by external referees and independent researchers). The series will use this deep research base as a starting point for highly accessible guides to key business subjects like strategic planning and scenarios, corporate culture and communications. The series is entertaining and inviting, aimed at busy executives who need to be able to address contemporary business issues from multiple perspectives. Culture for Business offers structured solutions for tackling complex business problems to: Forward thinkers in senior management, business unit leaders, cross-functional and cross-cultural team leaders Consultants Executive development programmes The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Book Details:
- Author: Fons Trompenaars
- ISBN: 9781841124711
- Year Published: 2004
- Pages: 354
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
The Culture for Business series addresses the most important business issues of the moment from a specifically cross-cultural perspective. Series authors will all be consultants or associates of Trompenaars Hampden-Turner, a world-leading consultancy in cross-cultural management. Culture for Business is grounded in the research that underpins the unique THT database of cross-cultural profiles. Over 60,000 managers from over 60 countries across the world have completed THTs extensive diagnostic questionnaire. This tool has been the subject of extensive and critical research and validation studies (including studies by external referees and independent researchers). The series will use this deep research base as a starting point for highly accessible guides to key business subjects like strategic planning and scenarios, corporate culture and communications. The series is entertaining and inviting, aimed at busy executives who need to be able to address contemporary business issues from multiple perspectives. Culture for Business offers structured solutions for tackling complex business problems to: Forward thinkers in senior management, business unit leaders, cross-functional and cross-cultural team leaders Consultants Executive development programmes The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Key book in an exciting new series from the worlds best-known cross-cultural management team. THT will promote the series aggressively and expect to make significant sales of each book
1. Trompenaars is a cult figure in management thinking 2. Culture for Business series systematically assesses key business functions from a cross-cultural management perspective 3. Trompenaars intensive speaking and consulting activities are a genuine engine for sales he has sold over 100,000 copies of Riding the Waves of Culture
About the Author
Fons Trompenaars is the world?s foremost cross-cultural management guru. He is Director of THT, and innovative centre for excellence for intercultural management issues, and the author of several books including the worldwide bestseller, Riding the Waves of Culture. Peter Woolliams is Professor of International Business and Anglia Business School.