Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Today, marketing is exploding with possibilities and complexity as it morphs into new forms, new media, new models. Its a time when marketers have
Marketing Theory: Evolution and Evaluation
Book Details: Author: Jagdish N. Sheth ISBN: 9780471635277 Year Published: 1988 Pages: 256 BISAC: BUS043000, BUSINESS &
Marketing the Unknown: Developing Market Strategies for Technical Innovations
It is a fact that 70% of the costs of R&D lead to failure. While between 20%-40% of these wasted costs can be attributed to technical problems, the
Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing
Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture: New Directions for Philanthropic Fundraising, Number 18
Book Details: Author: Margaret M. Maxwell ISBN: 9780787998806 Year Published: 1998 Pages: 122 BISAC: BUS074040, BUSINESS &
Marketing Technology as a Service: Proven Techniques that Create Value
This book will be a unique resource to improve marketing effectiveness in the technical services sector. It will combine state-of-the-art service
Marketing Strategies for the New Economy
The high tech sectors (software, computer hardware, computer-based services such as on-line services and data hosting) are continuing to grow faster
Marketing Research, 11th Edition
Book Details: Author: Carl McDaniel ISBN: 9781119392026 Year Published: 2018 Pages: 584 BISAC: BUS043060, BUSINESS &