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Effective Operations and Controls for the Small Privately Held Business
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Renowned marketer Bernd Schmitt proposes the implementation of a new marketing paradigm, CEM (customer experience management) in this follow-up to
Don’t Let Others Rent Space in Your Head: Your Guide to Living Well, Overcoming Obstacles, and Winning at Everything in Life
Dont Let Others Rent Space in Your Head crushes the conventional wisdom of feel-good self-help books, offering readers real, proven strategies for
Getting Entrepreneurial!: Creating and Growing Your Own Business in the 21st Century
Getting Entrepreneurial is the definitive how-to book for would-be entrepreneurs, covering everything from sense of mission to customer/product
Hedge Fund Leadership: How To Inspire Peak Performance from Traders and Money Managers
As the hedge fund industry continues to grow in leaps and bounds, the structure of the industry is changing. In the past, the vast majority of hedge
Bull’s Eye Investing: Targeting Real Returns in a Smoke and Mirrors Market
A new approach for investors focusing on hedge funds, some bonds and other investments to adjust to what the author believes in the new reality. The
Intermarket Analysis: Profiting from Global Market Relationships
John Murphy pioneered the concept of intermarket technical analysis in the 1980s and into the 1990s with the publication of Intermarket Technical
Gimme! The Human Nature of Successful Marketing
Company brands today are old and familiar. They are under attack from copycat brands, from price brands, from the powerful retailers, and from