Getting Entrepreneurial is the definitive how-to book for would-be entrepreneurs, covering everything from sense of mission to customer/product vision to high-speed innovation. While Farrell’s previous books — Searching for the Spirit of Enterprise and The Entrepreneurial Age — explored the concept underlying entrepreneurship and the philosophies of those who practice it, Getting Entrepreneurial will offer practical tools and tips on how to weather the transition to being your own boss — and be glad you did.
Book Details:
- Author: Larry C. Farrell
- ISBN: 9780470320921
- Year Published: 2003
- Pages: 230
- BISAC: BUS025000, BUSINESS & ECONOMICS/Entrepreneurship
About the Book and Topic:
Getting Entrepreneurial is the definitive how-to book for would-be entrepreneurs, covering everything from sense of mission to customer/product vision to high-speed innovation. While Farrell’s previous books — Searching for the Spirit of Enterprise and The Entrepreneurial Age — explored the concept underlying entrepreneurship and the philosophies of those who practice it, Getting Entrepreneurial will offer practical tools and tips on how to weather the transition to being your own boss — and be glad you did.
The market is ripe for entrepreneurship books, and Larry Farrell is experienced not only in practicing entrepreneurship but also in teaching and writing about it. He is eager to supplement his previous works with a practical, hands-on guide for people ready to go into business for themselves.
ENTREPRENEURSHIP IS A HOT TOPIC: In this era of corporate uncertainty and, at worst, disillusionment, more and more people are looking to entrepreneurship not only to keep food on the table but to achieve a sense of fulfillment and meaning in their work. They can depend on the counsel of seasoned entreprenuers like Larry Farrell to ensure that their ventures are sound and satisfying. AUTHOR HAS AN IMPRESSIVE PLATFORM/SALES TRACK: Larry Farrell has worked with the likes of Tom Peters, and his executive seminars have garnered worldwide acclaim; he i in the midst of an extensive tour that includes India, the Philippines, Brazil, Canada, and Nigeria. His first book, Searching for the Spirit of Enterprise, sold 35,000 copies, and his most recent, The Entrepreneurial Age, has sold 9,000. Getting Entrepreneurial is a hands-on guide to implementing the ideas and philosophies explored in Farrell’s first two books. The Farrell Company plans to make it their new text/workbook for all of their seminars. WORKBOOK FORMAT: Getting Entrepreneurial! includes seminar application exercises, so it can be used by seminar participants, business school students, or indvidual book buyers. It is accessible and thorough, and will replace the workbook currently used in Larry Farrell’s popular seminars.
About the Author
LARRY C. FARRELL is Chairman of The Farrell Company, one of the world’s leading firms for researching and teaching entrepreneurship. With affiliates on four continents, the company has trained close to a million people in forty countries and seven languages. A former vice president of American Express and former president of Kepner-Tregoe, he is a graduate of Harvard Business School and attended the University of California Law School. He is also the author of Searching for the Spirit of Enterprise and The Entrepreneurial Age. For more information on Larry Farrell and his work, please visit www.theSpiritofEnterprise.com.