In an increasingly competitive environment, knowing the wants of various (often competing) markets and being responsive to those wants is critical. With the in-crease in competition for government funding, private funding, volunteers, and even in getting their message out to the people they serve, non-for-profits must adopt specific strategies to succeed in achieving their goals. They need to adapt to this market-driven economy- something their for-profit counterparts are used to but which nonprofits have little experience with- and develop the capabilities and skills needed to survive while still holding onto their core values.
Book Details:
- Author: Peter C. Brinckerhoff
- ISBN: 9780470625064
- Year Published: 2001
- Pages: 176
- BISAC: BUS074000, BUSINESS & ECONOMICS/Nonprofit Organizations & Charities
About the Book and Topic:
In an increasingly competitive environment, knowing the wants of various (often competing) markets and being responsive to those wants is critical. With the in-crease in competition for government funding, private funding, volunteers, and even in getting their message out to the people they serve, non-for-profits must adopt specific strategies to succeed in achieving their goals. They need to adapt to this market-driven economy- something their for-profit counterparts are used to but which nonprofits have little experience with- and develop the capabilities and skills needed to survive while still holding onto their core values.
This practical, comprehensive, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members. Designed to equip not-for-profit managers and other nonprofit workers with the guidance they need to do their jobs and run their organizations more effectively and efficiently, this workbook is also a hands-on tool to help implement the ideas in Mission-Based Marketing, Second Edition. The book is filled with indespensible checklists, worksheets, forms, displays, and hands-on suggestions. It also has a companion CD-ROM to help facilitate the lessons learned.
* Provides self-assessment, checklists, and other relevant material to assist not-for-profits in marketing their services, identify their markets, and assess those markets wants. * Includes a customizable CD-ROM containing all forms and materials within the book.
About the Author
PETER C. BRINCKERHOFF is an internationally renowned trainer, author, and consultant to not-for-profit organizations. He brings years of experience in the field to his work, as he is a former board member of local, state, and national not-for-profits and has worked on the staff and as executive director of two regional not-for-profits. Since founding his consulting firm, Corporate Alternatives, in 1982, Mr. Brinckerhoff has helped thousands of organizations become more mission-capable. Peter is the author of the award-winning books Mission-Based Management and Financial Empowerment as well as Mission-Based Marketing, Faith-Based Management, and Social Entrepreneurship, all published by Wiley. Peter’s books are used as texts in undergraduate and graduate programs in not-for-profit management at over seventy colleges and universities. A former VISTA volunteer, Peter received his bachelor of arts degree from the University of Pennsylvania and his master’s degree in public health administration from Tulane University. He lives in Springfield, Illinois, with his wife and three children.