This book provides 10 tracks to exploring the concepts and applications for doing more intelligent and imaginative business, each track brought to life through a leading practice: What it takes to deliver significant, profitable and sustainable growth. The 4 different sources of growth, and how to use horizon mapping to make it achievable. Learning from China’s Li and Fung, the fastest growing clothing company in the world, despite the fact that they don’t make or sell anything (because of their virtual value chain). Making sense of complex, dynamic markets requires big-picture mapping, understanding the drivers, boundaries and adjacencies, hot spots and black holes. Limitless boundaries and choice require a clear direction, and more disciplined focus. Conventional research techniques only deliver superficial averages, requiring a deeper more personal insight. Todays best brands define the aspirations of their audiences they define them, do more for them, and inspire them. Propositions connect audiences with brands, articulating relevant and compelling benefits. Products and services, channels and pricing are all mobilized around customers, but the solution inevitably is incomplete something else is needed, to solve problems rather than just bundle items together. Organizations must align to deliver the right customer experience. Providing the inspirational vision and direction, confidence and support to take people with you to a new place; whilst also being a good manager, in making the right decisions and ensuring delivery. Delivering exceptional returns to shareholders is the primary role of business, along with understanding how todays decisions and investments drive future profits and risk, and how this drives share price.
Book Details:
- Author: Peter Fisk
- ISBN: 9780857086556
- Year Published: 2008
- Pages: 360
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
This book provides 10 tracks to exploring the concepts and applications for doing more intelligent and imaginative business, each track brought to life through a leading practice: What it takes to deliver significant, profitable and sustainable growth. The 4 different sources of growth, and how to use horizon mapping to make it achievable. Learning from China’s Li and Fung, the fastest growing clothing company in the world, despite the fact that they don’t make or sell anything (because of their virtual value chain). Making sense of complex, dynamic markets requires big-picture mapping, understanding the drivers, boundaries and adjacencies, hot spots and black holes. Limitless boundaries and choice require a clear direction, and more disciplined focus. Conventional research techniques only deliver superficial averages, requiring a deeper more personal insight. Todays best brands define the aspirations of their audiences they define them, do more for them, and inspire them. Propositions connect audiences with brands, articulating relevant and compelling benefits. Products and services, channels and pricing are all mobilized around customers, but the solution inevitably is incomplete something else is needed, to solve problems rather than just bundle items together. Organizations must align to deliver the right customer experience. Providing the inspirational vision and direction, confidence and support to take people with you to a new place; whilst also being a good manager, in making the right decisions and ensuring delivery. Delivering exceptional returns to shareholders is the primary role of business, along with understanding how todays decisions and investments drive future profits and risk, and how this drives share price.
Peter is developing a new business to support all his book activity, called The Genius Works (www.TheGeniusworks.com). This will help establish genius as Peters brand. The Genius philosophy has been a major hit in the corporate market Peter is working with the senior marketers of Coca Cola worldwide to adopt it as their new marketing strategy Peter has a great track record with helping businesses re-invent themselves: he has contributed to the reinvention of food sales for Marks currently 19 translation deals (which Peter is supporting with local appearances)
About the Author
Peter Fisk is an inspirational business author, consultant and entrepreneur. He also spent many years working with the likes of British Airways and Coca Cola, Marks one of the best new business thinkers. His bestselling book Marketing Genius is currently being translated into 25 languages. His new book Business Genius (about strategy, leadership and growth) is published in April 2008, and will be followed by Customer Genius (insights, propositions and relationships) and Creative Genius (future, creativity and innovation) and Green Business. He is founder and CEO of the Genius Works, working with business leaders to adopt a more inspired approach to strategy and innovation, in particular through The Fast Track executive development programme. He was previously CEO of The Chartered Institute of Marketing, MD of Brand Finance, partner of The Foundation, and led the global marketing consulting practice of PA Consulting Group. For more information see www.theGeniusWorks.com