The authors argue that the major asset of any corporation is the many relationships it has developed over its trading life. The trend must be away from tangible assets and into ‘intangibles’ based on relational capital. In a connected world, a corporation is measured by the sum of its relationships with customers, suppliers, partners, shareholders and employees, and not its traditional asset values. So what does this mean for organizations? Camrass and Farncombe demonstrate that corporations will atomize into core components based around key relationships with all non-core operations devolved to external networks. Instead of being focused on financial assets the primary unit of corporate value will be the individual, both as customer and employee. This radical viewpoint has far-reaching consequences for organizational shape, market dynamics and capital structure as well as for our careers.
Book Details:
- Author: Roger Camrass
- ISBN: 9781841121161
- Year Published: 2003
- Pages: 270
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
The authors argue that the major asset of any corporation is the many relationships it has developed over its trading life. The trend must be away from tangible assets and into ‘intangibles’ based on relational capital. In a connected world, a corporation is measured by the sum of its relationships with customers, suppliers, partners, shareholders and employees, and not its traditional asset values. So what does this mean for organizations? Camrass and Farncombe demonstrate that corporations will atomize into core components based around key relationships with all non-core operations devolved to external networks. Instead of being focused on financial assets the primary unit of corporate value will be the individual, both as customer and employee. This radical viewpoint has far-reaching consequences for organizational shape, market dynamics and capital structure as well as for our careers.
The Atomic Corporation provides a blueprint for our companies and working lives and demonstrates how these new models will unlock new corporate and personal wealth.
A radical manifesto re-thinking the entire structure of orgnizations Cap Gemini/Ernst & Young is backing the book aggressively, including advertising, conferences, and mailings.
About the Author
ROGER CAMRASS is global thought leader with Cap Gemini Ernst Young’s strategy and transformation practice, focusing on the Enterprise of the Future. In his twenty five years in consulting, Roger has worked for many of the world’s largest companies such as AmEx, BP, Coca-Cola, Ford, IBM, Nokia, Phillips and Shell. He is a science graduate of Cambridge University and has a post graduate degree from MIT in engineering and business. MARTIN FARNCOMBE, a Principle in A.T. Keearney, has nearly twenty years’ experience with blue-chip global consulting firms. A specialist in marketplaces and the organisation of supply chains, he has advised many of the world’s largest banks, oil companies and governments on the effects of the Connected Economy. He holds a doctorate in Chemistry from the University of Warwick.