This book will identify and describe the steps that companies need to take over the long-term to rebuild their reputation and restore their good name. It provides a 12-step reputation recovery model that is not just limited to the first two months following a crisis when a company is in the headlines. It contains the following chapters: (1) Why Reputation Matters, (2) Reputational Crises, (3) Recognizing the Symptoms, (4) Instilling a Sense of Urgency, (5) Leading, Not Managing, (6) Seizing the Shift, (7) Breaking into Easy Pieces, (8) Placing Culture Front and Center, (9) Using Symbolic Acts, (10) Managing Your Critics, (11) Measure Measure Measure, (12) Communicating Tirelessly, (13) Looking at the Long-Term, (14) Doing Good.
Book Details:
- Author: Leslie Gaines-Ross
- ISBN: 9780470171509
- Year Published: 2008
- Pages: 208
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
This book will identify and describe the steps that companies need to take over the long-term to rebuild their reputation and restore their good name. It provides a 12-step reputation recovery model that is not just limited to the first two months following a crisis when a company is in the headlines. It contains the following chapters: (1) Why Reputation Matters, (2) Reputational Crises, (3) Recognizing the Symptoms, (4) Instilling a Sense of Urgency, (5) Leading, Not Managing, (6) Seizing the Shift, (7) Breaking into Easy Pieces, (8) Placing Culture Front and Center, (9) Using Symbolic Acts, (10) Managing Your Critics, (11) Measure Measure Measure, (12) Communicating Tirelessly, (13) Looking at the Long-Term, (14) Doing Good.
Recent corporate crises have demonstrated that a company’s reputation can be destroyed in seconds. A mishandled response, inappropriate act, labor dispute, product tampering, or poorly timed reorganization all have the power to instantly tarnish a sterling reputation built by stellar performance and hard work. The well-managed and reputation-conscious company need not remain defenseless when faced with a damaged reputation. This book will identify and describe the actions to be taken by companies and their CEOs to recover tarnished corporate reputations and lead to future growth and success. This book will be timely as many companies are now struggling to recover from reputational losses. Examples include Merck (the withdrawal of Vioxx), Royal Dutch/Shell (overstatement of oil and gas reserves), and Citibank (Japan’s regulators forced Citigroup to close its private banking offices).
Author: Gaines-Ross is Chief Reputation Strategist for Weber Shandwick, an international public relations firm with over 2000 employees worldwide. Strong Topic: The Internet, employee whistleblowers, and increasing media scrutiny make managing corporate reputation an increasingly challenging task. This book shows companies how to build and maintain a strong public image and provides an action plan for overcoming damaging events to reputation. Publicity Opportunities: Gaines-Ross is a frequent speaker and panelist on corporate reputation and reputation recovery and has been featured in USA Today, Financial Times, The Wall Street Journal, and Christian Science Monitor. She also has made appearances on CNN and CNBC.
About the Author
Dr. Leslie Gaines-Ross (New York, NY) is Chief Reputation Strategist for Weber Shandwick, an international public relations firm. She has been the architect behind landmark research in the areas of CEO reputation and corporate reputation and of their website www.ceogo.com. Prior to joining Weber Shandwick, Leslie was the Communications and Marketing Director for Fortune. Her work has appeared and has been cited in The Financial Times, The London Times, The Wall Street Journal, Advertising Age, PRWeek, Forbes, The Christian Science Monitor, USA Today, Chief Executive, Business 2.0, and Across the Board. She has appeared on CNN and CNBC and is a frequent public speaker on CEO and corporate reputation management. She is currently on the Executive Advisory Panel of Corporate Reputation Review, an international journal on the management of corporate reputations.