Book Details:
- Author: Dave Evans
- ISBN: 9781118470817
- Year Published: 2012
- Pages: 1752
- BISAC: BUS090010, BUSINESS & ECONOMICS/E-Commerce / Internet Marketing
About the Book and Topic:
About the Author
Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association. www.sybex.com www.sybex.com/go/socialmediahour. Greg Jarboe is President and Co-Founder of SEO-PR, an award-winning content marketing agency. He is also the author of “YouTube and Video Marketing: An Hour a Day” as well as a contributor to four other books. He is an instructor in the Rutgers Business School Executive Education Mini-MBA program as well as Simplilearn. In addition to Tubular Insights – fka ReelSEO -, he also writes for Search Engine Journal.