Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don’t just buy your products–they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. According to social media firm, Vitrue, a Facebook fan may be worth $3.28. But, according to a study by customer satisfaction company, Satmetrix, a single brand advocate for an enterprise software company is worth $565,000 based on his referral value. This book is the go-to resource for teaching businesses how to make their customers be one of their most effective marketing components. The book explains how to find your brand advocates by determining levels of customer loyalty, and how to use their resources and power. Once you’ve found your advocates, the book explains how to get them to fill the gap from customer to advocate, from enjoying their experience to actively promoting their experience. The book gives you the secrets of turning advocates into marketers. You’ll learn how to Discover who Brand Advocates are and what makes these influential customers tick Create and grow your Brand Army by continuously identifying advocates on Facebook, Yelp, and other online reviewer sites Energize and mobilize your Brand Army to spread positive Word of Mouth, create and maintain customers, and become your biggest supporters; Reward your advocates by giving them what they crave most Keep score. You’ll learn how to measure results and ROI from online marketing programs featuring brand advocates
Book Details:
- Author: Rob Fuggetta
- ISBN: 9781118336038
- Year Published: 2012
- Pages: 304
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don’t just buy your products–they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. According to social media firm, Vitrue, a Facebook fan may be worth $3.28. But, according to a study by customer satisfaction company, Satmetrix, a single brand advocate for an enterprise software company is worth $565,000 based on his referral value. This book is the go-to resource for teaching businesses how to make their customers be one of their most effective marketing components. The book explains how to find your brand advocates by determining levels of customer loyalty, and how to use their resources and power. Once you’ve found your advocates, the book explains how to get them to fill the gap from customer to advocate, from enjoying their experience to actively promoting their experience. The book gives you the secrets of turning advocates into marketers. You’ll learn how to Discover who Brand Advocates are and what makes these influential customers tick Create and grow your Brand Army by continuously identifying advocates on Facebook, Yelp, and other online reviewer sites Energize and mobilize your Brand Army to spread positive Word of Mouth, create and maintain customers, and become your biggest supporters; Reward your advocates by giving them what they crave most Keep score. You’ll learn how to measure results and ROI from online marketing programs featuring brand advocates
Brand Advocacy is becoming the new concept for both big and small companies to use for growing their businesses and seeing quantitative results. The book will be the first to market dedicated to this topic. The author’s firm, Zuberance, is the go-to firm for teaching companies how to identify and cultivate brand advocates. COMPANY SUPPORT AND EVENTS: The author’s company puts on approximately 10-12 events each year, including the Brand Advocacy Series, The Next Step in Social seminars, and a variety of webinars. The events each draw around 500 attendees, reaching over 5,000 individuals each year. The author has committed to purchase books through the retail for each attendee at each event going forward, resulting in 5,000-6,000 books sold through the retail for the events alone. INDUSTRY SPEAKER: The author keynotes approximately 15-20 times per year at events including the Silicon Valley American Marketing Association, the Social Media Summit, and the Jarden Marketing Council. He will incorporate the book at each event. ONLINE PROMOTION: The author’s website, zuberance.com, receives approximately 320,000 monthly visitors. He will actively promote the book on the site as well as on his blog, ZuberRants.com. CLIENT LIST: The author works with many high profile clients including Intuit, Dave & Busters, Skype, TiVo, GMC, and AAA. He will include the book in all client consultations and trainings. NEWSLETTER: The author will promote the book to the 20,000 subscribers to his company’s newsletter and white papers.
About the Author
Rob Fuggetta (San Carlos, CA; zuberance.com) is the CEO of Zuberance, an award-winning marketing company and the leading firm working with companies to develop Brand Advocates. He founded Zuberance in 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and social media to drive sales. Rob is a 20-year veteran of Silicon Valley and has played a leadership role in three start-ups, including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-managed the Apple account and helped launch the company to where it is today.