David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car. Excellent management at BMW has consistently turned out a superior product, and their image worldwide has remained one of elegance, while other car companies fluctuate with each new model. By gaining unprecedented access to the development of the new 1-Series, which will be BMW’s lowest price vehicle to date, Kiley will profile not only the company’s legendary product development center, but the mysterious Quandt family, who hold 49% of BMW’s stock and have maintained it as an independent company in the face of constant mergers throughout the industry.
Book Details:
- Author: David Kiley
- ISBN: 9780471269205
- Year Published: 2004
- Pages: 328
- BISAC: BUS002000, BUSINESS & ECONOMICS/Advertising & Promotion
About the Book and Topic:
David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car. Excellent management at BMW has consistently turned out a superior product, and their image worldwide has remained one of elegance, while other car companies fluctuate with each new model. By gaining unprecedented access to the development of the new 1-Series, which will be BMW’s lowest price vehicle to date, Kiley will profile not only the company’s legendary product development center, but the mysterious Quandt family, who hold 49% of BMW’s stock and have maintained it as an independent company in the face of constant mergers throughout the industry.
BMWs have long been status symbols, in America and around the world. And there is substance behind the brand; for instance, their engine research and design is unparalleled. David Kiley investigates why they do what they do so well, and why it is so difficult to imitate. At a time when every company could use advice on how to keep its product afloat, this book will be both entertaining and educational.
An in-depth look at one of the world s most successful automakers–and the reclusive family that owns it. * With uncommon access to top decision makers, Kiley presents an inside look at BMW * Features exclusive details on the mysterious Quandt family, who own half of BMW and maintain it as a private company * David Kiley is also the author of the Wiley book, Getting the Bugs Out
About the Author
DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fifteen years of experience covering the auto industry. As an automotive and advertising analyst, he has been featured on Nightline, CNBC, CNN, National Public Radio, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, also available from Wiley.