This is a must-have guide for every nonprofit and political organization interested in reaching youth. The book clearly and concisely reviews the predominant new media available and the ways in which they can be used to recruit, engage and mobilize young people, who represent the majority of new media users and are a critical constituency. Each chapter of the book will break down the gamut of new media mediums in the easy-to-follow format covering: *How Organizations Are Using the technology *How It Works *How to Get Started *Strategic Considerations and Challenges and Opportunities Media covered will include: Social Networking Websites, Blogging at a glance worlds such as MySpace and YouTube, getting a quick visual sense of the software capabilities.
Book Details:
- Author: Ben Rigby
- ISBN: 9780470227442
- Year Published: 2008
- Pages: 288
- BISAC: BUS074000, BUSINESS & ECONOMICS/Nonprofit Organizations & Charities
About the Book and Topic:
This is a must-have guide for every nonprofit and political organization interested in reaching youth. The book clearly and concisely reviews the predominant new media available and the ways in which they can be used to recruit, engage and mobilize young people, who represent the majority of new media users and are a critical constituency. Each chapter of the book will break down the gamut of new media mediums in the easy-to-follow format covering: *How Organizations Are Using the technology *How It Works *How to Get Started *Strategic Considerations and Challenges and Opportunities Media covered will include: Social Networking Websites, Blogging at a glance worlds such as MySpace and YouTube, getting a quick visual sense of the software capabilities.
Todays news buzzes with terminology and heady anecdotes about new media and Web2.0, and the new methods that can be used to reach young people and people online. Coverage of the topic rarely comes with practical advice or follow-up reporting. Nonprofit and political organizations that interact with young people wish to take advantage of this new media, but dont know where to start and dont understand the technologies. Many cannot afford to hire a consultant to lead them through the process of selecting and implementing new media strategies. Decision makers at these organizations need a quick guide to lead them through the confusing array of new media technologies. Typically, less tech savvy people depend advice from a loosely affiliated tech-guy or they do a limited amount of web-based research and make a decision with incomplete data. They are often left frustrated by the experience. This book will put quick knowledge at their fingertips in the comfortable and familiar format of a book. (New Media or Web2.0 = interactive web and mobile technologies.)
A Unique Book on a Hot Topic of Growing Interest: New Media accessed via computers and cell phones is here to stay and websites like MySpace, YouTube and Flickr are becoming critical access points for organization that need to reach youth or people online. There is a huge demographic of people who need to know what the new media tools are and how to use them. In a For Dummies-like format, this book will give them what they need. Rock the Vote Promotion and Celebrity/Expert Support: RTV is one of the most powerful brands known for reaching and mobilizing youth through new media and they are well-positioned to market a book of this kind. They have an extensive list of corporate, nonprofit, and celebrity partners and supporters that they will bring in to support the book including MTV, Urban Outfitters, Philip Rosedale (Second Life), Mark Zuckerberg (Facebook), Tom Anderson (MySpace), Hans Reimer (Obama 08), Zack Exley (MoveOn/Kerry), Joe Trippi (Edwards/Dean campaigns), Eric Schmidt s extensive outreach efforts that include presentations at conferences, public opinion and polling research briefings, meetings with political PR firms & consultants, and campaign staff. The ’08 election will be the biggest media event in history and RTV will be a key part of it.
About the Author
Ben Rigby has worked as CTO and President of several new media firms developing and devising web and mobile strategies for non-profits and fortune 1000 companies such as The North Face, International Fund for Animal Welfare, Nokia, Womens Funding Network, Beringer Vineyards, Sony Pictures, and MGM. Rigby also founded MobileVoter.org, an organization dedicated to using new media to politically engage young people, which has conducted innovative voter registration campaigns using mobile technologies and has been used by leading civic groups such as MoveOn, World Wresting Entertainment (WWE), Black Youth Vote!, and People for the American Way. He is a frequent speaker on the conference circuit and is an active participant in the community of leaders using new media for social change. Rock The Vote (http://www.rockthevote.com/home.php) is the leader in reaching young people to make them a more permanent part of the American political process. Founded in 1990, Rock the Vote is dedicated to protecting the freedom of expression and empowering young people to create positive change in their communities and take action on the issues they care about. Rock the Vote engages youth in the political process by incorporating the entertainment community, youth culture, and technology into its activities. From actors to musicians, comedians to athletes, emails to text messages, Rock the Vote harnesses pop culture and cutting-edge trends to make political participation more attractive to young people.