A reader-friendly collection of the best tips, tactics and lessons learned from the worlds top presentation coaches on becoming a more influential, tech-savvy presenter. Eminently practical, the book offers advice crafted only for the real world, where time-starved businesspeople often have little time to design slides or rehearse presentations, have yet to discover many of the little used-but-valuable features of PowerPoint that can save time or enhance slide design and still adhere to urban myths of the presentations field. The book will also be among the first titles offering practical advice on how to use mobile devices for the greatest presentation impact, how to use design software other than PowerPoint; how to apply social media tools like Twitter to aid in delivering presentation messages; and how to use webconferencing not just to reduce travel costs, but to deliver more effective informational, training or motivational presentations across geographies. Chapter 1: Creating the Presentation Blueprint Chapter 2: Whats In It For Them? Developing Audience-Centric Messages Chapter 3: Perfect Practice: Maximizing Your Rehearsal Time Chapter 4: Tips and Tactics for Tapping PowerPoints Hidden Potential Chapter 5: Graphics Design for the Non-Graphics Professional Chapter 6: Mastering New Presentation Mediums: Webinars, mobile presenting and social media Chapter 7: The Art of Persuasion: How Influence Really Happens During Presentations Chapter 8: Winning the Pitch: Delivering Effective Sales Presentations Chapter 9: The Power of Story: Honing Your Storytelling Skills Chapter 10: Tuning the Speaking Instruments: Body Language, Vocal Techniques and Eye Contact Chapter 11: Disaster Recovery: Managing Challenging Presentation Situations
Book Details:
- Author: David Zielinski
- ISBN: 9781118485880
- Year Published: 2013
- Pages: 304
- BISAC: BUS007010, BUSINESS & ECONOMICS/Business Communication / Meetings & Presentations
About the Book and Topic:
A reader-friendly collection of the best tips, tactics and lessons learned from the worlds top presentation coaches on becoming a more influential, tech-savvy presenter. Eminently practical, the book offers advice crafted only for the real world, where time-starved businesspeople often have little time to design slides or rehearse presentations, have yet to discover many of the little used-but-valuable features of PowerPoint that can save time or enhance slide design and still adhere to urban myths of the presentations field. The book will also be among the first titles offering practical advice on how to use mobile devices for the greatest presentation impact, how to use design software other than PowerPoint; how to apply social media tools like Twitter to aid in delivering presentation messages; and how to use webconferencing not just to reduce travel costs, but to deliver more effective informational, training or motivational presentations across geographies. Chapter 1: Creating the Presentation Blueprint Chapter 2: Whats In It For Them? Developing Audience-Centric Messages Chapter 3: Perfect Practice: Maximizing Your Rehearsal Time Chapter 4: Tips and Tactics for Tapping PowerPoints Hidden Potential Chapter 5: Graphics Design for the Non-Graphics Professional Chapter 6: Mastering New Presentation Mediums: Webinars, mobile presenting and social media Chapter 7: The Art of Persuasion: How Influence Really Happens During Presentations Chapter 8: Winning the Pitch: Delivering Effective Sales Presentations Chapter 9: The Power of Story: Honing Your Storytelling Skills Chapter 10: Tuning the Speaking Instruments: Body Language, Vocal Techniques and Eye Contact Chapter 11: Disaster Recovery: Managing Challenging Presentation Situations
In a 2012 survey by presentations consulting firm Distinction Communication, 86% of respondents — who present regularly as part of their jobs — said good presentation skills directly impact my career progress and income level. But 20% of those said they believed their presentations skills werent very strong, and 43% called themselves no more than average presenters. Alarming because the challenge of delivering a persuasive presentation always harrowing given that public speaking continues to be the number one fear people have in life — is arguably more difficult than ever. With the rapid adoption of mobile devices like iPads as presentation tools and the continued popularity of Web-conferencing as a way to save on travel costs, workers at all levels have to master more presentation hardware and software and methods for communicating effectively in mediums where their audiences cant see them than they have in the past.
The Best of the Best. By collecting only the best articles from an acclaimed monthly newsletter, the book will guarantee readers receive the most insightful and practical content not just from elite presentation skill coaches, but from those who present every day in the trenches. Regular expert contributors to the newsletter include some of the most well- respected and well-known names in the business, including Nick Morgan, Carmine Gallo, Geetesh Bajaj, Dianna Booher, Jim Endicott, Jerry Weissman, Ellen Finkelstein, Cliff Atkinson, Rick Altman, Lisa B. Marshall, and more. First to Address New Technology: None of the competing titles address emerging presentation technologies. This explores ways to use the increasingly popular iPad as a presentations tool, detailed guidelines on how to present effectively via the Web, pros and cons of alternatives to PowerPoint design software, especially software designed for the Mac or mobile devices. Tri-Max Support: The publisher will market the book through three powerful, proven marketing channels: prominently feature ads in the PresentationXpert e-newsletter itself, sent monthly to 150,000 subscribers across a breadth of industries who are natural buyers of the book; deploy promotions through the marketing engines of the newsletters publisher, TriMax Direct not only to the subscriber list for PresentationXpert newsletter but also to the list for its sister e-newsletter, WorkplaceXpert, which has 80,000 high-level readers in the corporate training and human resources industries with a strong interest in improving their presentation and communication skills. TriMax will also identify other targeted mailing lists likely to yield strong response from e-mail promotions for The Master Presenter book. Builds on Best-selling Topic: Presenting affects nearly every professional in the workplace learning and performance field and Pfeiffer presentation titles such as Advanced Presentations by Design and Point, Click, and Wow! have consistently performed well.
About the Author
Dave Zielinski is editor of PresentationXpert. He resides in Minneapolis, MN. PresentationXpert is the premier monthly e-newsletter dedicated to sharing the best, most relevant information about designing and delivering face-to-face and online presentations. As an independent source of presentation information since 2006, PresentationXpert delivers advice from a regular roster of world-class presentation experts and proven practitioners. Content features tips on how to rehearse more effectively, improve body language and voice quality, design more impactful PowerPoint slides, deliver high-stakes presentations, master the latest presentation technologies and much more. The 160,000 subscribers who read PresentationXpert each month are highly-placed training, sales and marketing, management and corporate communications professionals, representing a cross-section of industries. A high percentage of PresentationXpert subscribers are actively involved in buying decisions for presentation products and services in their organizations. TriMax Direct, www.trimaxdirect.com, in addition to publishing the popular PresentationXpert and WorkplaceXpert newsletters, is a leading marketing services and list rental/management company that specializes in helping marketers find the best lists and target the most responsive segments for mail, email and telemarketing campaigns.