In this innovative, practical guide, Alvin H. Reiss shows howdozens of organizations have developed creative strategies fortackling the real-life fundraising, marketing, and managementchallenges that nonprofits face every day. In an easy-to-follow format, Reiss introduces a realChallenge faced by a nonprofit, guides readers through thesteps the organization took in developing a Plan to meet thechallenge, and then presents the Result of theorganization’s plan. The book offers accessible, adaptablestrategies for dealing with a broad spectrum of nonprofit concerns,such as increasing attAndance at special events, stepping up boardinvolvement in fundraising, and handling negative press. Throughoutthe book, Reiss poses the practical questions readers need toanswer in order to apply the case study strategies to their ownorganizations’ experience.
Book Details:
- Author: Alvin H. Reiss
- ISBN: 9780787952419
- Year Published: 2000
- Pages: 240
- BISAC: BUS074000, BUSINESS & ECONOMICS/Nonprofit Organizations & Charities
About the Book and Topic:
In this innovative, practical guide, Alvin H. Reiss shows howdozens of organizations have developed creative strategies fortackling the real-life fundraising, marketing, and managementchallenges that nonprofits face every day. In an easy-to-follow format, Reiss introduces a realChallenge faced by a nonprofit, guides readers through thesteps the organization took in developing a Plan to meet thechallenge, and then presents the Result of theorganization’s plan. The book offers accessible, adaptablestrategies for dealing with a broad spectrum of nonprofit concerns,such as increasing attAndance at special events, stepping up boardinvolvement in fundraising, and handling negative press. Throughoutthe book, Reiss poses the practical questions readers need toanswer in order to apply the case study strategies to their ownorganizations’ experience.
In this innovative and pragmatic guidebook, Alvin Reiss shows how dozens of nonprofits have come up with creative strategies for tacking specific fundraising and marketing challenges. Using those models, he shows readers how to adapt winning strategies for use in their own organizations. His unique CPR (Challenge, Plan, Result) approach makes this more than a collection of case studies; instead, The Fundraiser’s Answer Book is a practical tool that helps nonprofits find solutions to the fundraising and marketing challenges they face every day. In engaging vignettes, Reiss introduces a real Challenge faced by a real nonprofit, guides readers through how the organization developed a Plan to meet the challenge, and then presents the successful Result of the organization’s plan. He then asks the practical questions that readers need to answer in order to apply the organization’s experience to their own fundraising and marketing programs. Throughout, Reiss tackles key issues such as stepping up board involvement in fundraising, increasing attendance at special events, and handling negative press in a accessible, no-nonsense, and even humorous style.
Reiss’s unique CPR (Challenge, Plan, Result) approach makes thismore than a collection of case studies, but rather a practical toolthat will help nonprofits find creative solutions to the challengesthey face every day. In engaging vignettes, Reiss introduces a realChallenge faced by a real nonprofit, guides readers through how theorganization developed a Plan to meet the challenge, and thenpresents the successful Result of the organization’s plan. He thenasks the practical questions that readers need to answer in orderto apply the organization’s experience to their own fundraising andmarketing programs. CPR for Nonprofits covers fundraising,communications, marketing, board effectiveness, business issues andmore.
About the Author
ALVIN H. REISS has played a pioneering role in the arts and other nonprofit areas as an educator, author, consultant, and program innovator. He is editor and publisher of Arts Management, director of the Professional Arts Management Institute, founder of and coordinator-lecturer at Marymount Manhattan College’s Arts Management Certificate Program, and “On the Arts” columnist for Fund Raising Management magazine. Reiss is the author of six other books and hundreds of magazine articles on the arts and travel.