Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed?
Kellogg on Advertising and Media: The Kellogg School of Management
Like Kellogg On Branding and Kellogg on Marketing, Kellogg on Media and Advertising represents the leading edge thinking from faculty members at
Live and Online!: Tips, Techniques, and Ready-to-Use Activities for the Virtual Classroom
At last, a book for facilitators of synchronous (live) online training wanting to get the more out of the interactive tools that come standard with
Fundamentals of Risk and Insurance, 11th Edition
Fundamentals of Risk and Insurance, 11th Edition presents a thorough and comprehensive introduction to the field of insurance while emphasizing the
Electronic Day Trading 101
Electronic trading is the hottest trend in trading today. The use of ECN's (electronic communications network) is exploding. This book is a primer for
Coach U’s Essential Coaching Tools: Your Complete Practice Resource
An all-in-one guide that includes all of the materials a personal or executive coach will need to start and grow a successful coaching practice.
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Game-Based Marketing points out the games we are playing and how to better play them in business marketing. It shows the way in which the corporate
Investing Bible
Expert advice on how to make the wisest investment options based on overall financial picture and financial goals Teaches investors how to make good
How to Retire in 12 Months: Turning Passion into Profit
Four years ago, Serena Star decided that she was going to stop being a wage slave ? she quit her secure job in IT sales and started on her holy