Brand Management 101 offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Game-Based Marketing points out the games we are playing and how to better play them in business marketing. It shows the way in which the corporate
Intermarket Analysis: Profiting from Global Market Relationships
John Murphy pioneered the concept of intermarket technical analysis in the 1980s and into the 1990s with the publication of Intermarket Technical
Advisor for Life: Become the Indispensable Financial Advisor to Affluent Families
In the competitive world of financial advising, it is important for individuals to offer advice that makes them stand apart. In Advisor for Life Steve
Career Imprints: Creating Leaders Across An Industry
This book arose out of Monica's research into the five year career histories of 3200 biotech executives. She discovered that one
Clusters of Creativity: Enduring Lessons on Innovation and Entrepreneurship from Silicon Valley and Europe’s Silicon Fen
The surburban collection of companies, R on average, a Valley IPO launches every 5 days, minting 62 new milionaires every 24-hour period. Silicon
Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants
Simon Burtonshaw-Gunn has taken The Essential Management Toolbox as a tangible and usable tool for business managers and broken it down into three
Goal-Free Living: How to Have the Life You Want NOW!
Goal Free Living reveals the shocking truth that while goals may be a tool for success, they rarely lead to true happiness and passion. In his quest