Brand Management 101 offers 101 “lessons” into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace.
Book Details:
- Author: Mainak Dhar
- ISBN: 9781119207733
- Year Published: 2007
- Pages: 224
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
Brand Management 101 offers 101 “lessons” into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace.
Branding is the process of building a positive impression of a product or company by linking its name or logo with images or feelings-this is an essential tool for all businesses.
101 Lessons from real world Marketing – What making TV advertising and dating have in common – Why shopping is like speed dating – What dealing with a burglar in your home can teach you about defending against competition – The Ps of marketing no textbook teaches you about
About the Author
Mainak Dhar has been in marketing with a leading multinational for more than 10 years, across Mumbai, Bangkok and now Singapore. Over the course of his career, he has led campaigns that have won various awards, including at Cannes and the Asian Brand Marketing Effectiveness Awards. Dhar is an alumnus of the Indian Institute of Management, Ahmedabad.