- Author: Mark D. Lutchen
- ISBN: 9780470193495
- Year Published: 2004
- Pages: 256
- BISAC: BUS063000, BUSINESS & ECONOMICS/Strategic Planning
About the Book and Topic:
A new book from PricewaterhouseCoopers on linking corporate strategy with Information Technology, with advice geared to CEOs. IT is one of the top three-to-five expenditures in most large corporations; however, it has also been one of the least understood expenditures and one of the most mismanaged areas of many businesses. Organizations inability to meld IT organizations, systems, and technology, and to link these systems to the company’s strategic business drivers to produce results, is one of the major reasons why large, global mergers or acquisitions fail to deliver on their promised synergies. In response, this book provides a realistic and practical approach to linking IT to corporate strategy. It delivers real case examples to support all major points and looks at enterprise-wide IT issues from the CEOs perspective.
AUTHOR IS GLOBAL CIO OF PWC: Mark Lutchen has more than 29 years of experience in executive leadership and in advisory roles in areas of technology management, globalization, and mergers and acquisitions. He has delivered substantial results to clients in strategic engagements related to global IT management, organization, cost reduction, operations improvement, and M in addition, they will produce a press release and press kit, schedule a press teleconference, promote the book externally on the firm’s global web site, and promote the book internally through a global e-mail. During the writing of the manuscript, the author and PWC marketing professionals will work to place articles derived from the book in academic management journals, professional magazines for CFOs and CIOs, and various other trade magazines. Their marketing staff is working on a series of brochures as well as on a “Point of View” white paper based on the book and practice area. A NEW APPROACH TO THE TOPIC: IT is a major investment for most companies, often representing one of the top five expenditures; however, most companies dont manage to integrate IT into their core practices. This book will speak directly to CEOs about maximizing their investment in IT. It will fit in nicely with our mid-list management titles.
About the Author
Mark Lutchen has more than 29 years of experience in executive leadership and in advisory roles in areas of technology management, globalization, and mergers and acquisitions. He has delivered substantial results to clients in strategic engagements related to global IT management, organization, cost reduction, operations improvement, and Ms worldwide IT systems with 150,000 employees working in over 140 countries.