The book will focus on a dozen strategies, one from each of the mavericks. In addition, each chapter will profile a maverick, providing key insights
Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader
This is the guide to making your social media efforts come alive, unlocking the fundamentals behind building bigger audiences and creating the
Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition
Malcolm McDonalds presents a practical, no-nonsense style and approach that helps and encourages practising managers with the difficult task of
Marketing Automation: Practical Steps to More Effective Direct Marketing
This book explains the components of marketing automation and their application and benefit to the marketing process. The chapters are as
Managing Risk in Nonprofit Organizations: A Comprehensive Guide
Nonprofits are under tremendous pressure to be more accountable to funders, donors, clients and the public for their operations. The wide range of
Managing High-Technology Programs and Projects, 3rd Edition
An update to a best-selling project management book, this includes the latest information on the most important issues within the field. Russell
Managing Exports: Navigating the Complex Rules, Controls, Barriers, and Laws
Managing Exports is a comprehensive and authoritative guide to navigating complex customs rules, export controls, barriers, laws and licenses;
Managing Currency Risk: Using Financial Derivatives
Every company that engages in cross-border commerce faces the risk of currency fluctuations. Such fluctuations cause more financial losses in
Managing Collective Investment Funds, 2nd Edition
Designed as a practical introduction to collective investment funds and their management, this book draws on the experience of the authors in both