This is the guide to making your social media efforts come alive, unlocking the fundamentals behind building bigger audiences and creating the influence to move them to action. In our always-on world that requires daily Facebook updates, tweets, blog posts, Quora answers and YouTube video responses, it is essential to keep the brand content following. Short-lived social media campaigns are a thing of the past. Todays social media content must be continual. Is your business ready to become a media business? This book reveals the simple power of social currency: how to find it in abundance, how to add more value to it, and how to exchange it in an on-going fashion for maximum effect. Even if you are new to the social media scene, this book is for you. Whether you have suddenly found yourself being thrust into social media as part of your professional capacity, or have suddenly realized your next employer will likely be scrutinizing your digital presence, the same skills that create power brands can work for Brand You too. A must-read for anyone who has ever used the words social media at work.
Book Details:
- Author: Jay Oatway
- ISBN: 9781119940715
- Year Published: 2012
- Pages: 256
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
This is the guide to making your social media efforts come alive, unlocking the fundamentals behind building bigger audiences and creating the influence to move them to action. In our always-on world that requires daily Facebook updates, tweets, blog posts, Quora answers and YouTube video responses, it is essential to keep the brand content following. Short-lived social media campaigns are a thing of the past. Todays social media content must be continual. Is your business ready to become a media business? This book reveals the simple power of social currency: how to find it in abundance, how to add more value to it, and how to exchange it in an on-going fashion for maximum effect. Even if you are new to the social media scene, this book is for you. Whether you have suddenly found yourself being thrust into social media as part of your professional capacity, or have suddenly realized your next employer will likely be scrutinizing your digital presence, the same skills that create power brands can work for Brand You too. A must-read for anyone who has ever used the words social media at work.
Social capital is the key component to any successful digital strategy. Whatever you do online, it is vital that it has social currency the ability to create, share and exchange valued content online is critical to establishing yourself and your brand as thought-leaders. This book takes a totally different approach to other social media books, concentrating not on the medium but the message. It shows how to take your innate ability to share small stories and turn it into the power-user skill of the social media era. Learn how to build the sort of relationships in social media that will accelerate your growth and magnify your influence, and how to track your social capital so you can improve it. Jay is a microblogging sensation, with over 105,000 followers on Twitter and incredible reach. The impact of his activity makes him one of the most influential experts online, often reaching in excess of 1 million Twitter users a day. This book takes a personal approach: its not just a book about establishing digital influence for your business, but about future-proofing your own career. Too many social media marketing books that discuss marketing tactics go out of date within months or even weeks as specific digital tools and behaviours evolve. A book on social currency addresses not the tools, but rather the timeless fundamentals at work beneath all social media. Inspiring and practical, this book demonstrates how to use your time online to best effect, creating narratives that will last and a reputation your rivals will envy. Jay will market this to his worldwide audience of 105,000+ social media fans, and promote the book heavily through speaking engagements at tech conferences, marketing s digerati at events like Web Wednesday, HKSocial and ADMA.
About the Author
Celebrated as a leading social media authority in the region, Jay Oatway is a popular public speaker, delivering seminars and keynotes to business leaders, as well as providing expert testimonials for the media. Hes recognized for his outstanding ability to drive traffic through social media; Marketing magazine calls Jay Oatway Hong Kongs answer to Twitter royalty. Jay has built an influential worldwide following of more than 100,000 Twitter users, but thats only part of the picture. The leading social media metrics site Twitalyzer.com, which measures not just how many followers one has but also the likelihood that that users tweets will be passed on or referenced by others, puts Jay in the top percentile of users for overall impact. Links which he shares can sometimes generate thousands of click-throughs within minutes according to popular link tracking service bit.ly. Jay has a keen understanding of media and technology. Hes a tech-journalist who has learned to tap into the latest ways to share stories and build an audience. From his blogs to his Facebook fan page to his iPhone/Android apps and beyond, Jay has a pervasive presence — so much so that it fills the first 20 pages of Google search results for his name.