Do you ever feel a tension between who you are and what you do? You are not alone. Neil Croft felt the tension at school and later at work. After a string of literally life changing experiences Neil got the message and changed his life. Authentic is the story of this life change and the philosophy that underpins it. It is also a practical guide to making your own life change happen, whilst respecting your fellow cohabitants on this planet. Authentic is about doing business with a profound positive purpose, and the fundamental advantages that this has over more conventional ways of doing business. It is a guide to having your cake and eating it in business and life. How to have multi-dimensional success and everything you need just by being yourself.
Book Details:
- Author: Neil Crofts
- ISBN: 9780857080509
- Year Published: 2003
- Pages: 150
- BISAC: BUS019000, BUSINESS & ECONOMICS/Decision-Making & Problem Solving
About the Book and Topic:
Do you ever feel a tension between who you are and what you do? You are not alone. Neil Croft felt the tension at school and later at work. After a string of literally life changing experiences Neil got the message and changed his life. Authentic is the story of this life change and the philosophy that underpins it. It is also a practical guide to making your own life change happen, whilst respecting your fellow cohabitants on this planet. Authentic is about doing business with a profound positive purpose, and the fundamental advantages that this has over more conventional ways of doing business. It is a guide to having your cake and eating it in business and life. How to have multi-dimensional success and everything you need just by being yourself.
Life coaching is on the up. Many people are looking for a more socially responsible and personally satisfying way of working. Jobs for life no longer exist and traditional career paths are no longer the holy grail. Business scandals have lead to an increasing suspicion of corporate affairs and a despair at the greed and corruption of corporate life. Authentic perfectly catches the movement. Aimed at the growing market for mind, body inspiring first book shows how to find your purpose in life – and act upon it.
New and exciting concept for personal development in business Author has a sophisticated network of approx. 3000 people – providing a ready market Step-by-step guide for finding out where you are and where you want to be – and making that change Inspirational and reflective of a current trend in society today
About the Author
Neil Crofts is the former head of strategy at internet consultancy Razorfish. After years of feeling the tension between what he did and what he wanted to do, he saw the light and took control of his life, forming Authentic Business. From his initial idea, Authentic Business has grown into a network of support companies for small businesses with a common, positive goal and now includes a PR company, a design company and a venture capital business.