Much in the same way that Peter Doyles book Value based Marketing appealed to the marketer wanting to play a more integral role in the running of
Handbook of Principles of Organizational Behavior: Indispensable Knowledge for Evidence-Based Management, 2nd Edition
This international handbook provides students and managers with an essential resource connecting the theories to the real world of organizations and
Geomarketing: Methods and Strategies in Spatial Marketing
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of
Economics and Finance of Risk and of the Future
This book uses real-world examples to show how individual and collective risks can be blended and treated in a reliable decision-making framework
Developing Executive Talent: Best Practices from Global Leaders
Most large organizations are now bringing Talent Management into their wider strategy, yet the systems they put in place are too often jumbled
Investing in Emerging Markets: The BRIC Economies and Beyond
This book will examine emerging markets as both an investment option and opportunity. It will first look at what the worlds emerging markets are and
101 Careers: A Guide to the Fastest-Growing Opportunities, 2nd Edition
This is a revision of the successful 101 Careers which has sold over 37,000 copies. The new edition which will be based on the 1997 research of the
Communication Skills Profile
Book Details: Author: Elena Tosca ISBN: 9780787909024 Year Published: 1997 Pages: 64 BISAC: BUS030000, BUSINESS & ECONOMICS/Human
Credit Derivatives
Credit derivatives has become one of the fastest-growing areas of interest in global derivatives and risk management. Mark Anson takes the reader