Marketing Express is the fast track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. It is illustrated with examples and lessons from some of the world’s most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C. K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout. Marketing Express gets straight to the essentials so you can read up and actfast.
Book Details:
- Author: John L. Mariotti
- ISBN: 9781841127040
- Year Published: 2006
- Pages: 122
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
Marketing Express is the fast track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. It is illustrated with examples and lessons from some of the world’s most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C. K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout. Marketing Express gets straight to the essentials so you can read up and actfast.
Includes a glossary of key concepts and a comprehensive resources guide Includes an easy-to-read summary of “ten steps to making it work.” Includes examples from the worlds top business people and companies. Revised edition of the successful Express Exec title. A pocket sized and quick read.
About the Author
John Mariotti is an internationally recognised executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on boards of four consumer and industrial products companies. He is the author of several books including Smart Things to Know About Marketing.